Tag: Media
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: Battles against Media's idea of "The Perfect Woman" by: Dorothy Lafrinere Lately I have been studying the media, reading articles, watching news, and looking for anything that I can find to make me feel that there is
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: What To Say When The Media Calls by: Kevin Nunley Nothing makes sales take off like media saying good things about you. Thousands, even millions, of people hear a media source they know and trust explain why your business
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: Best-Selling Book Secrets by: Matt Bacak Everyone says, “Some day I'm going to write a book,†but few actually do. So congratulations on a noteworthy achievement! Now that you're holding your book in your
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: 7 Vital Book Promotion Tips by: Lea Toland As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. It’s not magic. All you need to know are the basics and from there
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: Becoming the Total Package by: Jenna Glatzer Being a great writer is no longer enough if you plan to score a big publishing deal, especially as a nonfiction author. Particularly if your book idea falls into the how-to
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: Mainstream media has become a single-minded authority on how we should perceive life. Theirs is a negative perspective. Could there be a new way of hearing the stories we feel are relevant in our lives? by: M6.net If
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: The Image Of Women by: Rose DesRochers Mass media and the killing campaign. Well it is certainly not old news that sex is what sells. I'm sick of advertisers using women to sell their products. Women are included in
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: Men Have Mood Swings Too by: News Canada (NC)-Most men think of food simply as energy. It provides the fuel needed to get through a busy workday, play sports, spend time with the kids, do the yard work and walk the dog.
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: Can They Use Your Website In A TV Broadcast About Scams? by: Elena Petrova When you designed your website, you probably dreamt about how wonderful it would be if one day a popular TV program featured it, and you would
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: Streaming Media: Why It Works by: Lala C. Ballatan Isn’t it more interesting to pay attention on a kind of medium that is complete with valuable data and presented on a creative way with audio-video quality to
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: Travel Doctor Q&A by: News Canada Dr. Suni Boraston Vancouver, BC Q: I am going on a vacation to Mexico and have been told that you cannot eat or drink anything without being affected by Montezuma's Revenge. Is this
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: Vacationers… Did you know? by: News Canada (NC)—The long-awaited vacations of 1.3 million Canadians may be ruined every year by Travellers' Diarrhea, also referred to as Montezuma's Revenge. While rarely
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: Houseboats Give Us The Freedom To Explore by: Jane Stokes (courtesy of News Canada) (NC)-Ask those who do it. Most people say it is a very special kind of freedom to cruise this continent's most beautiful inland water
@JaneStokesCourtesyOfNewsCanada
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: Eight Great Tips For The Adventure Traveler by: News Canada 1. Embrace the place. Be sure to explore around the corners, go into the one of kind shops and meet the locals. Find out where the towns folk go for coffee and
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: Health & Beauty: Oily Skin Can Get Dehydrated Too by: News Canada (NC)—All skin types - normal, dry, and oily - needs to be moisturized in summer. Your face may appear to have a shine without a morning lotion,
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: The K Wedding Alternative by: Holly Bentz Thwart wedding bell apprehension when you explore your nuptial options. The mayhem of a marital union can evoke enough tension to make the happiest bride say, “I don’t.â€
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: Travel Answers by: Jane Stokes (Courtesy of News Canada) (NC)-Here are the answers to this season's most frequently asked questions: Internet Issues Q: Am I missing something if I don't use the Internet to research
@JaneStokesCourtesyOfNewsCanada
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: The Most Beneficial and Most Under-Used Web Site Promotion Tool by: Richard Brunelle Of all the methods of Web Site Promotion, the Press Release is by far the most beneficial tool available. It is also one of the least
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: Using Free Publicity to Build Your Web Site Links and Traffic by: Matt Hockin So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines
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: Race and Racism – Some Concepts Defined by: Glenn Murray Despite adamant claims to the contrary, racism continues to plague many peoples around the world. The first step toward resolving issues of racial intolerance
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: How Much Dysfunction Should You Allow Into Your Life? by: Brian Maloney What exactly is dysfunction? It is a word society, although probably overused, labels most anything and everything. However, its true attribute can
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: The Burning Bush by: Gary Whittaker Terrorism. The U.S rightly attacked Afghanistan when they refused to give up Bin Laden. For this, I have to trust that the Americans knew what they were doing, since they were involved
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: Coin Collecting: What And When To Buy by: News Canada (NC)-Three basic rules here: buy what you like, buy what you can afford, and buy at a reasonable price. Follow this advice and you'll enjoy your coins more, you won't
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: Coin Collecting: Tips On Caring For Your Coins by: News Canada Collector coins Royal Canadian Mint numismatic (collector) coins come encapsulated to protect the coin from damage. It is best not to remove coins from
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: Coin Collecting: Coin Collecting Q&As by: News Canada How do I determine if my old coins are worth anything? Although there are exceptions, most old coins are not particularly valuable unless they are very well preserved.
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: A Healthy Body Is A Hydrated Body: Tips To Keep You Hydrated From POWERaDE TXL Sports Beverages by: News Canada (NC)—With today's "on-the-go" lifestyle, people have redefined what "active" means. The distinction
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: Safe Boating... All Summer Long by: News Canada (NC)—In Canada, studies show boating is a safe family activity. Almost every problem we hear about is the result of a stupid decision – mixing alcohol with
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: Considering Buying A Boat? Check Out These Guidelines by: News Canada (NC)—Boating tends to be a family activity, so members of the family should be involved in the process of choosing the boat. Will it be a fishing
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: Explore A Whole New World On The Water! by: News Canada (NC)—How will you spend your precious spare time this summer? For many Canadians, making the most of it means escaping by boat to explore a whole new world
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: Common Boating Questions – Part 1 by: News Canada Which type of boat is right for me? For most buyers, general purpose craft which serve as fish, ski and picnic boats are ideal; for others needing something specialized,
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: Oh Baby! You Can Make It Happen by: News Canada (NC)—Right from the beginning, a baby learns that certain actions within his or her environment can bring desired results. Typically the first sign of reinforcement
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: Counter the Effects of Media Violence on Children by: Brent Sitton Despite the fact that their own ratings systems found the material appropriate only for adults, the motion picture, music, and video game industries
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: Violence in Media by: Brigette Meier In the news, we hear and see an increasing number of reports about violence among children. This goes from rude fights on the playground to armed incidents in schools that result in
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: Anti Scooter Media Frenzy by: Rachel Webb An estimated five million scooters will be sold this year and according to the U.S. Product Safety Commission 26,000 scooter-related injuries were reported before the end of December
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: How To Help Kids Deal With Stress by: News Canada (NC)-Modern life is faster and more stressful than ever. To cope, many resort to dreaming of their happy childhood days. But for a surprising number of people, this kind
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: Helping Parents Cope with Children's Disabilities by: News Canada (NC)-Parents of children with disabilities face extra demands on their time, energy and resources. Most cope well, despite the fact that increased stress
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: Write Press Releases That Dazzle by: Nancy Jackson When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you’ll get some media coverage. And for most businesses,
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: Making Press Releases Work - Creating News Where None Existed by: Diane Hughes Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus"
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: Best-Selling Book Secrets by: Matt Bacak Everyone says, “Some day I'm going to write a book,†but few actually do. So congratulations on a noteworthy achievement! Now that you're holding your book in your
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: How to Create an Online Newsroom the Media will Love by: Bill Stoller From time to time, people ask me how public relations has changed during the two decades in which I’ve been seeking publicity. My answer: technology.
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: Be a Resource to a Reporter by: Shannon Cherry You know you need the media, especially if you run an online business. If you, or what you offer, is a news story, you’ll be perceived as an expert and gain credibility
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: RSS: The New Playground by: Tony Dean Online consumer spending in the month of November 2004 alone grew by 19%, that equals .8billion. Since 2002 online spending increased by 62%. Grab a slice of the action now whilst
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: RSS PIONEERS SET OFF GOLD RUSH by: Tony Dean The nature of cyberspace is changing fast with the rush now on to set up rss news feeds. Every gram of news and current affairs is gleaned from the four corners of the globe
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: A Bang On The Head, A Kangaroo And An Entrepreneur, What Happened Next? by: Jason Lewis If you are always on the look out for a money spinner, sometimes you'll find them pop up in the most unlikely of places. A Herd
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: Media Relations: How We Landed the Wall Street Journal's Front Page by: Brad Phillips Media relations is a great profession. On good days, I earn my living speaking to and learning from knowledgeable experts who ask
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: Press Releases for Every Occasion by: Bill Stoller To many marketers, the press release is something of a "one size fits all" proposition. You want to get media coverage, you knock out a press release, send it to some
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: Get More Impact From Your Annual Conference by: George Torok How can you get more attention for your conference and your association? Use some of these Power Marketingâ„¢ tips and ideas. It won't cost much. It just
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: How to Get PR by: Allison Bliss There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content
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: Media Kit: 25 Component Possibilities by: Catherine Franz Media kits, virtual or print, include a combination of information whether created for electronic delivery or print. The number of components depends on the kit’s
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: Sponsorship: A Key to Powerful Marketing by: Susan A. Friedmann Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind,
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: Time Your News Release For Maximum Publicity by: David Leonhardt "Cindy, where's that story? I need it yesterday!" "Coming right up, boss. I'll have it to you soon," Cindy shouted back. "Yesterday isn't soon enough!" Cindy
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: PR: The Wildcard Marketing Strategy by: Dali Singh What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information
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: Can Media Coverage Build An Online Business? You Bet It Can! by: David Leonhardt As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question
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: How To Get Slightly Famous in Print by: Steven Van Yoder Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses
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: Tooting Your Own Horn by: C.J. Hayden "If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous Every day in your business, something
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: Public Relations Strategies: Announcing News on a Press Tour by: Richard Cunningham Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Under the right circumstances, physically
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: Understanding the Different Methods of Offline Promotion by: Stone Evans No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using
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: Testimonials for Business Success by: David Leonhardt It's no secret that testimonials sell. Why should you believe me when I say my super-duper, new and improved, does-everything gizmo is the best of its kind? But
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: The Four Seasons of Publicity - Building an All-Year Publicity Machine by: Bill Stoller If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out
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: Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis by: Richard Cunningham Prior to launching a new public relations campaign, evaluate the media coverage you’ve gained and dig deep into
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: Make the Media Your Friend by: Sue and Chuck DeFiore The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with
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: Cause-Related Marketing by: Steven Van Yoder Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to
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: Underestimating the Power of In-house PR by: Carolyn Moncel Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking
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: What to Say When the Media Calls by: Carolyn Moncel If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership
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: The Increasing Power Of Publicity - and how it can benefit your business. by: Todd Brabender The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing
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: Don't Become Another .com Road Kill by: Lee Traupel Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard?
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: Honesty is the Best Policy -- Especially When It Comes to Dealing with the Press by: Carolyn Moncel As a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought
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: Make front page news by NOT inviting the media by: David Leonhardt Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased
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: How to Tap in to the Holiday Publicity Bonanza by: Bill Stoller If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December,
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: How To Generate FREE Publicity For Your Product, Service, or Cause... by: Thom Reece One of the most misunderstood and most underutilized promotional tools available to small businesses is FREE PUBLICITY. Every business,
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: Media Training 101 -- The Secrets Of Writing A Good Press Release by: Sandra Stammberger Does the thought of trying to get publicity for your business seem like something that you can't do yourself, and would have to
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: Get No-Cost Publicity With Audience Hot Buttons by: Kevin Nunley Media is constantly giving away free publicity. Every time you see a business mentioned in your local newspaper, or on TV news, or in an ezine, you can
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: Corporate Branding – Don’t Forget Your CDs! by: Adam Platzer Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify
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: Are There Secrets to Gaining Media Coverage? by: Carolyn Moncel Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking
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: Writing Press Releases by: Santosh Kumar Writing Press Releases - Part 1 : Headlines A headline is text at the top of a press release, indicating the nature of the news below it. Headlines are written in bold and is
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: What You Know Can Work Just As Well As Who You Know by: Carolyn Moncel We all know the saying in business, "It's not what you know but who you know", right? This saying is definitely true when it comes to small business
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: It's the Little Details that Can Make or Break a News Story by: Carolyn Moncel Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more
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: Your Platform...and Why it Can Make or Break Your Business by: Suzanne Falter-Barns Your mission, if you choose to accept it, is to take your work into the world and share it with others. But unless you can reach those
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: 9 Wild Ways To Promote Your Business by: David Bell A business, more often than not, has a very limited budget when it comes to advertising. The business owner needs to make the public aware of his or her product or service
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: Generating Publicity For Your Business: Knowing Your "Media Market" Is Critical by: Todd Brabender When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct
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: Simple Media Kits with the Help of Publisher by: Granny's Mettle For a marketing campaign to work, you have to provide the media with a kit. Announcing news and information about your business can be attractive when combined
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: How to Create a Media Frenzy for Your Book by: Dr. Jamie Fettig Learn to use the media to create free exposure for yourself and to sell your books. And most importantly, how to be a great guest once you get on the air. Prepare
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: Using the Media Effectively by: Susan Freidmann The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company
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: Effective Offline Promotion by: Nowshade Kabir Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number
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: Signing And Witnessing Your Will by: News Canada (NC)-Signing and witnessing is critical to the legal validity of your Will and requirements differ from province to province. Witnesses You and your two witnesses sign
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: Top 10 Reasons Why It Is Not Wise To Write Your Own Will by: News Canada (NC)-Although some provinces accept a handwritten, self-made will (called a "Holograph" will), it is risky to do it yourself. The cost of having
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: Signing And Witnessing Your Will by: News Canada (NC)-Signing and witnessing is critical to the legal validity of your Will and requirements differ from province to province. Witnesses You and your two witnesses sign
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: Neverland Chronicle by: Gary Whittaker Michael Jackson is one of the most recognized persons on the planet today. Even though he has not had a hit album in over a decade, Michael has continued to find his way into the
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: Political Coverage in West Virginia by: Jonathan Bentz West Virginia, once a shoo-in Democratic state for many years, became a battleground state in 2004. According to PresidentElect.org (http://www.presidentelect.org),
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: The New Drug Recall Lawyers by: Richard Martin Given the monstrous size and profitability of drug companies, some plaintiff lawyers are considering focusing more of their practice on drug litigation. In fact, shortly
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: Your Most Personal Document by: News Canada (NC) - It is a good idea for everyone to have Will - no matter how rich or poor they are - and it should cover at least seven key points to avoid difficulties in the future. These
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: Coin Collecting: Attention Kids: Three Steps To Starting A Coin Collection… by: News Canada (NC)-First of all, look around for coins - any coins - and put them in a safe place. A good spot to find the first coins
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: Home Reno Plans: Value Added Or Value Subtracted? by: News Canada (NC)—Canadians' ongoing love affair with renovating their homes is alive and well, with more than billion being spent every year since the new
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: How To Take Care Of Weeds by: News Canada (NC)-Their names may be cute and slightly amusing - chickweed, creeping charlie, dandelion, crabgrass - but weeds can be a major annoyance. Left untreated, they spread quickly,
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: Save Money When You Renovate by: News Canada (NC)-If you're planning a home renovation, now is the time to think about making your house more comfortable and energy efficient - and saving money along the way. In many
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: How Big A Hole Do You Have In Your Wall? by: News Canada (NC)-Imagine punching a hole in one of your home's outside walls and feeling the cold, dry winter wind rush into your house. Now imagine what all that cold air
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: Fuming Over The High Cost Of Electricity? Switch To Oilheat by: News Canada (NC)-With the cost of electricity skyrocketing and unstable, now is the best time to switch to oilheat, says the Canadian Oil Heat Association. "Not
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: Window Décor Q&A: How Do I Balance Privacy And Sunlight? by: Yasmin Siboldi, Manager, Visual Merchandising at Blinds To Go (courtesy of News Canada) Q: Our family room has a large bay window that provides wonderful
@YasminSiboldiManagerVisualMerchandisingAtB
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: From The Science Desk by: News Canada Q: How should pesticides (for home use) be stored? What is the shelf life? A: Pesticides should be stored in a secure, well-ventilated area, preferably locked in a safe cupboard,
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: Year-Round Tree House: Attic Renovations Create Fun Space For Play by: News Canada (NC)—Tree houses are great in theory but pose a number of safety issues and aren't ideally suited to cold weather play," says David
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