@MarciaYudkin
Last seen: Wed 05 Oct, 2022
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: Tips For Evocative, Distinctive Company Names by: Marcia Yudkin As the sponsor of a Name-This-Company Contest, I’ve been watching suggestions come in by the dozens every day. Unfortunately, the great majority of
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: How To Avoid A Business Naming Disaster by: Marcia Yudkin An entrepreneur of my acquaintance, in a rush to get his new company up and running, launched his new online publishing venture with a press release and great
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: The Five Most Commonly Encountered, Off-putting E-commerce Errors by: Marcia Yudkin While getting less public handwringing than during holiday season, the "abandoned shopping cart problem" continues to wreak havoc on
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: The Anatomy of Hype by: Marcia Yudkin On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers
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