Tag: Marketing-Communications
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: Easy Marketing Communications Planning Steps by: Claire Cunningham ‘Tis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program?
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: Alarming Marketing Trend by: Mac McIntosh One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to
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: Smart Marketing Secrets Revealed by: Claire Cunningham Don’t you just hate junk mail that screams at you about supposed secrets to success that can be yours for a mere .95, .95, .95 or whatever? Well, here
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: Alarming Marketing Trend by: M. H. “Mac" McIntosh One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend
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