: Microsoft CRM Sales Automation – overview for Consultant by: Andrew Karasev Microsoft CRM – Client Relationship Management application, promoted by Microsoft subdivision Microsoft Business Solutions, is

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Microsoft CRM Sales Automation – overview for Consultant

by: Andrew Karasev


Microsoft CRM – Client Relationship Management application, promoted by Microsoft subdivision Microsoft Business Solutions, is in the beginning of its market share gaining, however, surprisingly enough – even with its basic functionality (which is natural for first versions of the software product) Microsoft CRM is welcomed by clients in many servicing industries. Why so many clients are choosing Microsoft CRM and even replacing such systems as Siebel with this basic solution. Probably the secret of this success lays in several simple facts:

Basic functionality
Open Microsoft Customization technology
Believe that Microsoft will stay successful for a long time
Cost factor

We are describing Microsoft CRM Version 1.2. Lets work out these suggestions.

Basic Functionality. This means that it is very simple to sell it – you nee only several features to demo to the prospect and the rest could be tuned and customized by end-user (which is of course not true to the 100%, but to some extent – it is correct statement). Its Sales Automation module is almost abstract and everyone with basic sales skills can understand it on the fly.
Open Microsoft Customization technology. There are so many Microsoft network specialists, database administrators, VB.Net programmers – this makes your customization easily doable and you don’t have a risk of dependence on one unique programmer or technology
Believe that Microsoft will stay successful for a long time. Well – this is probably just the projection of the past to the future, every business has business strategy and philosophy and these two are subject to transformation and deformation. But, we’ve heard these arguments of successful business longevity and we believe that this is important factor
Cost factor. Microsoft CRM deploys existing technologies and servers, such as Microsoft Exchange, Microsoft SQL Server, Microsoft Windows 2003 server and so – you do not have to purchase these pieces second time. You purchase just a middle ground, which is based on these platforms. In such situation, Microsoft is willing to go down with the license pricing. To some extent of course.

You can always have us help you, give us a call: 1-630-961-5918 or 1-866-528-0577, help@albaspectrum.com

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