@JayNagdeman
Last seen: Thu 29 Sep, 2022
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: Go Ahead, Judge That Book By Its Cover by: Jay Nagdeman In this age of myriad financial products, voluminous financial services marketing communications and fierce competition, naming a new venture, product or service
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: In The Beginning by: Jay Nagdeman The greatest occupational high that financial services Marketing Directors experience is bringing a vision to market through a financial product or service innovation. Seeking to experience
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: Slice and Dice by: Jay Nagdeman Many financial services power-houses—e.g., Fidelity, CitiBank, Merrill Lynch and MetLife, have adopted a marketing positioning strategy that portrays them as leaders in virtually
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: Financial Services Marketing Insights: A Marketing Compass by: Jay Nagdeman What we now call “marketing†began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil"
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