Tag: Neroli-Lacey
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: Organizing Your Data to Write Better Copy by: Neroli Lacey Last quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What comes next? GETTING
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: Cleaning Up Your Copy by: Neroli Lacey When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side. So when you have an idea
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: 9 Tips for Great Design of Your Marketing Materials by: Neroli Lacey 1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask
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