Tag: Copy
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: Write Right by: Brian K Grinonneau The rich and colorful descriptors flowing from your deft digits on a seasoned keyboard will tantalize and transform your rapt audience. What?! That line may be too flowery but does show
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: How 5 Easy Tactics Can Seriously Boost Your Website Sales by: Charles Preston The art of turning website visitors into paying customers depends almost entirely on good sales copy. What is that? Simply put good sales
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: Do You Want To Sell More? Then Stop Trying To Be Everything To Everybody! by: Eric Graham I know you've heard this a thousand times, but from the looks of things few businesses are following the advice… Far too
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: What is on Your Credit Report? by: Beth Pardue Your credit report is a very important piece of the puzzle in your financial picture. It contains a historical record of your personal and financial information including
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: How You Can Take Advantage of the Increasing Demand for Freelance Online Writers by: Niall Cinneide The freelance writing market is a growing market to be in. There are many jobs available, but sometimes, it can be hard
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: Best-Selling Book Secrets by: Matt Bacak Everyone says, “Some day I'm going to write a book,†but few actually do. So congratulations on a noteworthy achievement! Now that you're holding your book in your
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: How To Find A Job As A Copy Editor by: Niall Cinneide Jobs for copy editors may seem like they are hard to find, but really you can find them and you can do so with many of the qualifications you already have. But, if
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: Why Didn't I Think Of That? Jaw Dropping Ad Copy Secrets by: Daryl Campbell Congratulations, you've finally finished your ad copy. You've gotten feedback and it all looks good. Now do something to make your copy even
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: The True History of Chocolate by: Peter Cullen For a food that seems so familiar, most of us know surprisingly little about the real origins and history of chocolate. I counted myself in this group until very recently
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: Killer Press Kits - Press Kits That Demand Attention by: Annette Gisby So,m you've had your book published or you've gone the self-published route, but what do you do now? You contact a newspaper, radio or television
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: Editorial Freelancing: 5 Must-Know Tips to Getting Your Foot in the Door by: Yuwanda Black So, you want to freelance as an editor, writer, copy editor, copywriter, graphic designer, proofreader, etc.? But, how do you
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: 7 Devistating Writing Mistakes and How to Avoid Them by: Jason A. Martin Writing engaging articles and energizing ad copy takes more than just typing out what you want to say. By correcting these major mistakes, your
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: A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money by: Eric Borden COPYWRITING After determining what we are going to sell, the next task is to effectively convey our message. Copywriting
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: Script Mechanics—Suggestions for Writing Effective Voiceover Copy by: Peter Drew As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don’t have to have many years
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: Pulling Sales with Your Ad Copy by: Elizabeth McGee One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything. If you’re not
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: The Three Cs of Writing an Excellent all Purpose Headline by: Steven Boaze Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit. Tell them how
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: The Three Cs of Writing an Excellent all Purpose Headline by: Steven Boaze Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit. Tell them how
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: I Am Biodegradable. My Writing Is Not. by: David Leonhardt My dad was wrong. I just discovered that I am good for nuthin' after all. In fact I've been good for nuthin' all along. I am 100% biodegradable and that means
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: The Guide to Changing Your Name after Marriage by: Rachel Greenberg Whether or not to change your name after marriage is a personal decision that each person must make on his/her own. But once you’ve decided to
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: How To Write Web Articles by: Dale DeHart Since online articles can be an additional source of contract leads, it is important that you write them in such a way that they are "web friendly"-and thus more accessible to
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: On Copying and Stealing Designs by: Lala C. Ballatan The notion on the great artist, Pablo Picasso’s quote, "Bad artists copy. Good artists steal" is lost on many. And revolving around the graphic designer circles
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: An Editor Spins Her Thoughts about Web Content by: Linda Jay Geldens A glossy magazine placed an advertisement on its Web site, targeting the publication’s upscale subscribers. The expensive ad emphasized how
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: Is a Picture Really Worth a Thousand Words? by: Jamie Kiley The great debate: how much copy you should have on your site, particularly on the home page? Do you subscribe to the idea that a picture is worth a thousand
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: The Technical Stuff by: Rob Rawson (including how to build a fantastic website, all the elements you need to consider and how to make it work with little or notechnical abilities). It can be done. I’m almost
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: 16 Tips For Preventing Passport Problems by: William Manor Carelessness is the number one reason for a passport application being rejected or delayed or for a passport being lost, stolen, or damaged. What steps are necessary
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: 16 Tips to Prevent Passport Problems by: William Manor Carelessness is the number one reason for a passport application being rejected or delayed or for a passport being lost, stolen, or damaged. What steps are necessary
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: Manipulate Your Visitors With Reverse Psychology by: Rich Hamilton, Jr Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing
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: How to write Killer Classified Ad Copy by: David Bell I'll never forget what my accountant said five years ago when he saw the ad I wrote for my services: "How many scotches did you drink before you wrote this?" He
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: Four Simple Steps to Improve Your Sales Copy by: David Bell You know what its like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your
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: Website Promotion: 10 Insiders’ Secret For Writing Profitable Ads. by: I-key Benney, CEO Do what I did. Learn these 10 insiders’ ad writing, website promotion “secretsâ€, and explode your website
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: Copy Editing: 10 Powerful, Mind Blowing Secrets For Writing A High- Impact Ad by: I-key Benney, CEO No matter what product or service you’re promoting, unless you are able to write and use a highly persuasive Ad,
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: Why Ugly Sites Sell More Than Pretty Sites by: Anik Singal What the heck is going on lately? Most internet websites I go to now, all I see are pretty graphics everywhere. I see moving images, I see crazy JAVA, things
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: Killer Ad Copy by: Phil Basten Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well.
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: 10 Things You Should Expect From Your Website Copywriter by: Glenn Murray As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy
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: Breathe New Life Into Your Half-Dead Website By Using Words That Sell by: David Peterson This article may come as a surprise to you. Especially since it is written by a web designer. Let me explain...... Rescue Your
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: How To Test The Body Of Your Sales Copy For Weaknesses by: Rich Hamilton, Jr Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.
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: Do You Say What You Mean? by: John Sheridan It's generally accepted that the majority of people learn to speak from a very early age, and on average a basic vocabulary is formed between the ages of four and six years
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: Passionate About Organizing – How To Create A Single System To Organise Both Your Digital And Traditional Photographs by: Kesh Morjaria Digital photography promises much. Store your photographs on your computer,
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: 10 Reasons Why People Don't Buy From You by: Steve Li 1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and
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: Your Website Should Be Selling by: Ben Norbury It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There
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: The Secrets of The Shriekers by: Adam Senour I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very little real content but some wonderful new "product" or "service" for
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: Write Better Web Content by: Nancy Jackson If you’re reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert
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: How To Write A Killer Sales Letter by: Patric Chan I sit down and look at my notebook. Then, I put myself into the ‘zone’. That’s how I start to write web copy that sells. Whether you agree with me
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: Ten Tips for Getting More Sales From Your Website by: Michael Southon (1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page). (2) Make
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: How Can You Be Sure That Your Marketing Efforts Will Generate Profits? by: John Taylor There are several ways to ensure that your adverts are responsive let me outline my top ten response boosting techniques: 1. An attention
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: Is Your Website’s Copy Up to the Mark? by: Donald Nelson The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page.
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: Yanik Silver Asked Some Questions That Peaked My Curiosity by: Jason Blackston It's so simple! I wish I'd discovered it a year ago! There are a few marketers that stand out from the crowd. One of the hippest guy's on
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: Your Web Page Check List by: Dan Brown 1. Easy To Read- You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to
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: Best-Selling Book Secrets by: Matt Bacak Everyone says, “Some day I'm going to write a book,†but few actually do. So congratulations on a noteworthy achievement! Now that you're holding your book in your
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: 10 Ezine Advertising Strategies For Starters by: Diane Hughes If you're like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers. Some spend hundreds
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: Simple Changes Can Boost Sales by: Todd Kenovas Just a few minor changes to ad copy, tactics or business techniques can be enough to boost sales without burdening your budget. To modify your sales approach, choose one
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: Tips To Power-Up Your Sales Copy by: Anthony L. Davenport We are were guilty of it at one time or another. Getting too caught up in our website design.. making sure the links work...checking our site in different browsers
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: Is Your Web Copy "Plain Talk"? by: Daniel Levis It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.
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: 10 Tips For Writing A Highly Persuasive Ad by: Keith Gloster Are you a network marketer or an affiliate struggling to convert your web site visitors into eager sign-ups or buying customers? While there could be many reasons
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: Long Copy Secrets - Keys To Mental Engagement by: Daniel Levis Master copywriter Robert Collier often used a technique to get people to read more of his sales letters. You can use this same technique right now to increase
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: Tell Me The Reasons Why I Should Believe You? by: Nick James Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'? I recently heard it to describe a situation where a person was backed up against a wall (legally
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: Sneaky Web Design Tricks That Automatically Boost Readership & Drive-Up Conversion Rate! by: Dan Lok Do you have powerful, irresistible, conversion-oriented sales copy that's waiting to be uploaded simply because you
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: Ad Copy Inspection - Cover These 12 Points! by: Daniel Levis You’re ready to launch that new product or promotion, & you’re really counting on a piece of advertising copy to come through for you. You’re
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: Keyword Rich Copy Works - But Only When You Have A Plan by: Julia Hyde There's no quick or easy way to write copy for your website. In fact, you should do several things before you even begin to put pen to paper-or fingers
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: Good Cop(y), Bad Cop(y) by: Barry Harrison It's true-- people don’t want to read much. All the more reason to choose your words carefully. I’m convinced that great copy is essential for a compelling customer
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: How To Write Your Way To A Fortune by: Wm Kofi We've all seen those ads that grab our attention and makes us want to pull out our credit cards and buy. Don't you wish you had that same power to persuade? but contrary
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: What Internet Marketers Can Learn From Obvious Adams by: Jo Han Mok A very long time ago, 1916 to be exact, The Saturday Evening Post began publishing a column about a young man named “Obvious Adamsâ€. Adams
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: How to Become A Top Internet Marketer by: Willie Crawford A recent thread at The Internet Marketing Warriors member-only discussion forum examined what it is that separates the big Internet marketing successes from the
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: How to Build A Niche Web Site in 9 Simple Steps by: Donna Monday Maybe you’ve been wondering how to go about setting up a niche web site. Well, here’s a quick little article that will show you how to create
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: The "Big3" Points to selling on the Web (part 2) by: Glenn Ducharme Ok in my last article I spoke about the "Big 3" points to selling on the web Point 1 develop a great product Point 2 write a Website that SELLS with
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: Five Tips To Increase Your Sales by: Ed Hammen 1. You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order ‘right now’. You could also
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: Sales Copy Tips by: Adam Waxler Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the formula that has been proven to work. Nevertheless, I am always
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: Ten Reasons Why People Don't Buy From You by: Dan Brown Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies...which will have a GREAT effect on everything you
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: How to Double Your Online Sales Without Spending Another Dime on Advertising by: Mark Jarmel Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of
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: Count Down To An Advert by: Robert J Farey There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations
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: Can you use hynotic like statements to sell more products? by: Jeff Schuman As I become more successful with my internet business I have become interested in ways to move my business to the next level. Besides pumping
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: 16 Golden Rules of Master Copywriting by: Christos Varsamis You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn’t be
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: Making Informed Keyword Choices by: John Calder Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge faced by inexperienced
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: SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2 by: Karon Thackston In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was
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: SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2 by: Karon Thackston It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to
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: How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work by: Brian Konradt A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects
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: “Super Verbs†Really Move Your Copy by: Karon Thackston Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and
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: Does Your Copy Look "Fake" To the Search Engines? by: Karon Thackston From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days
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: What Is Most Important – Copy Or Pic? by: Patrick Quinn When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the
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: How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits by: Karon Thackston It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved†by the powers that be at Google,
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: Testing Headlines by: Patrick Quinn A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not? What
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: Kick-Starting Body Copy by: Patrick Quinn Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things
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: Progressive Headlines Guide Customers To Buy by: Karon Thackston Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’
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: 3 Steps To Better Sales Copywriting by: J.L. Reid Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: You’re nothing more than a salesperson. There’s
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: Are Keywords Destroying the Flow of Your SEO Copy? by: Karon Thackston With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button.
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: Calls-To-Action: Making Them Fit Makes All the Difference by: Karon Thackston It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled,
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: 10 Eye Popping, Jaw Dropping Ad Copy Secrets by: Greg Johnson 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal
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: Some Copy Tips From An Old Hand by: Patrick Quinn I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions £ & $ in product worldwide.
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: How to increase the ROI on your PPC campaigns by: Rick Rouse Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies
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: Boost Your Selling Power With Your Call-To-Action Phrases by: Vanessa Selene Williams Look at your marketing material. Now, is there something missing? If you’re missing a phrase or paragraph requesting your customer’s
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: Copywriting Makeover: Making An Emotional Connection - Part 2 of 2 by: Karon Thackston In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking
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: Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 by: Karon Thackston One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something
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: Top 3 Rules for Writing Effective Copy by: Ladan Lashkari One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know
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: The Mystery of the Magical Keyword Density Formula by: Karon Thackston Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation
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: Copywriting and Your Five Senses by: Karon Thackston In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is
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: 7 Super Ways To Drum Up More Sales by: Ken Hill 1. Use subheads throughout your ad copy. Subheads are great to use to break up your long ad copy. Your subheads will keep your visitor's interest in your marketing copy
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: Avoid The Big Advertising Mistakes by: Robert Warren Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Selling
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: Five Keys To Leaner and Meaner Copywriting by: Robert Warren Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time -
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: Optimizing Online Catalog Copy for the Search Engines by: Karon Thackston It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective)
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: Copywriting Is Not One-Size-Fits-All by: Karon Thackston I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way. “Karon, I
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