Tag: Press
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: Getting a Killer News Hook by: Bryan Thompson Getting a news hook. When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news
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: Promoting Your Website Through a Press Release by: George McKenzie Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent? I got
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: Top 7 Tips for New Businesses by: Mary Ellen Martelli The marketing decisions you make for your new business are the most important part of making your business a success. Marketing is about building a strong presence,
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: Five Tests Every Press Release Must Pass by: George McKenzie You've heard "them" say it, haven't you? By "them" I mean the experts. The teachers. Even some people from advertising & PR agencies. They'll tell you
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: All You Need To Know About Press Release Writing and Distribution by: Amber McNaught (This article is an extract from the ebook "PR Power: How to Write a Killer Press Release – and make sure it gets published"
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: Killer Press Kits - Press Kits That Demand Attention by: Annette Gisby So,m you've had your book published or you've gone the self-published route, but what do you do now? You contact a newspaper, radio or television
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: Marketing for Writers When Writing Just Isn't Enough by: Caterina Christakos Many writers write for the experience. Others dream of having a number one best seller. Both are wonderful reasons for writing. What many fail
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: Learn to Write Like a Pro by: Caterina Christakos Many writers write for the experience. Others dream of having a number one best seller. Both are wonderful reasons for writing. What many fail to realize is that these
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: Writing Press Releases That Get Noticed by: Brian Moore Among the various foolproof methods used to boost traffic to your site (ezine advertising, and search engine submitting, to name a couple) one method seems to be
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: Finding Experts, Sources and Contacts by: Pamela White I was asked to write an article on a short deadline. No problem, I thought. Then I got the article specifications which included quoting several experts in the article.
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: How to Multiply Your Freelance Writing Work by: Brian Konradt You can turn your 0 fee to write a press release into ,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead
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: When Your Graphic Designer Costs You Money… by: Granny's Mettle So how do you know when your graphic designer costs you financially and emotionally? When a file is not prepared correctly… When you go to
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: Dramatically Boost Your Exposure With A Press Release by: Shawn Edwards Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers?
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: Five Great News Stories You’re Sitting On Right Now by: George Hopkin Smaller companies don’t always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success,
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: The Most Beneficial and Most Under-Used Web Site Promotion Tool by: Richard Brunelle Of all the methods of Web Site Promotion, the Press Release is by far the most beneficial tool available. It is also one of the least
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: 24 Killer Press Release Secrets by: Larry Dotson 1. Your press release should sound like news, not an ad. 2. You should only send your press release to the media related to the topic of your press release. 3. Keep your
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: Search Engine Optimization Meets Online PR by: Dali Singh We all know by now that content is king. In order to effectively market your products or services and to establish yourself as a leader in your industry, writing
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: Using Free Publicity to Build Your Web Site Links and Traffic by: Matt Hockin So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines
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: Jump-start Your Link Building (without Getting Sandboxed) by: Andy Hagans Link popularity has been written about ad nauseum, but most articles address the subject from a perspective circa 2001. The available information
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: Promote Your Products With A Press Release by: Lisa Maliga Writing an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You
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: 11 Extraordinary Ways To Expand Your Subscriber List by: Catherine Franz Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone. It makes a connection. Yet, don't get lax on the grammar
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: Get your Band out of the Garage and Into a Gig. "Press Kit and Demo" by: Dennis Damp Jr So you have your garage band and don’t know the next step to start performing for an audience. Maybe you are the parent or
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: Write Press Releases That Dazzle by: Nancy Jackson When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you’ll get some media coverage. And for most businesses,
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: Making Press Releases Work - Creating News Where None Existed by: Diane Hughes Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus"
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: How To Get FREE Publicity Whenever You Want ! by: Charles Kangethe What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular
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: 7 Powerful Tips on Creating Good Content for your Website by: Jan Peterson 7 Powerful Tips on Creating Good Content for your Website So what is all the talk about having a lot of "content" on my website? And what is
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: How to Create an Online Newsroom the Media will Love by: Bill Stoller From time to time, people ask me how public relations has changed during the two decades in which I’ve been seeking publicity. My answer: technology.
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: The Search Engine Optimization Game Is Getting Tricky by: Tom Worsley For more than 4 years now I have been modifying my http://www.kawarthapublishing.com work from home based web sites trying to optimize for the major
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: How To Double Or Even Triple Your Opt In List Subscriptions by: Al Martinovic Face it. Whether you have an ezine or newsletter, or you are working an mlm or affiliate program... You need to capture your prospects email
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: What Your Momma Never Told You About Online Press Releases by: Keith Baxter If you market ANYTHING online, you need to send out an online press release. They are easy to write and can potentially bring you much desired
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: How To Write A Killer Press Release by: John Jantsch One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the
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: Press Releases for Every Occasion by: Bill Stoller To many marketers, the press release is something of a "one size fits all" proposition. You want to get media coverage, you knock out a press release, send it to some
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: Band Promotion - Book Your Garage Band Some Shows or Gigs by: Dennis Damp Jr So you have you press kit and demo CD and want to know what to do next. Why not try an open mic night at a local club. Most clubs advertise
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: Don't Be A Reciprocal Linking Turkey! by: Mike Banks Valentine I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software (when all this web designer was after
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: How to Get PR by: Allison Bliss There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content
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: How To Jump Start ANY Business by: Robert Vilardi Typically it is said that when you open up a new venture, it takes fro 2 to 5 years of steady growth before you can call it a success. All things considered, this is
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: Fern Reiss’s PublishingGame.com: Achieve Media Attention for Your Business by: Fern Reiss Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the
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: Press Release, An Alternative For Paid Advertisement. Step 1 by: Emma okafor What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business
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: How to write a press release by: Martin Bailey A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about
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: Best Approach For Free Advertisement by: Emma Okafor Best approach for free publicity. Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written
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: Smashing the Myth of the Press Release by: Bill Stoller A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and
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: PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd by: Julia Hyde Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is
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: Maximum Marketing - Minimum Budget by: Bonnie Jo Davis Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles
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: Public Relations Strategies: Announcing News on a Press Tour by: Richard Cunningham Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Under the right circumstances, physically
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: Understanding the Different Methods of Offline Promotion by: Stone Evans No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using
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: How Can I Get Name Recognition? by: Sue and Chuck DeFiore Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get
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: Press Releases Can Increase Search Engine Positioning by: Karon Thackston When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites
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: Do-It-Yourself Public Relations by: Bonnie Jo Davis "Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do? You have dozens, hundreds or even thousands of competitors
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: Honesty is the Best Policy -- Especially When It Comes to Dealing with the Press by: Carolyn Moncel As a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought
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: Online Promotion Beats Traditional Seven-One (Part 1) by: Judy Cullins While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the
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: Writing Suitable Copy for the Press by: Carolyn Moncel Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice
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: How To Get Free Publicity For Your Business by: Matt Bacak You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to
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: Any PR Is Good PR by: Dan Brown Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a
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: Media Training 101 -- The Secrets Of Writing A Good Press Release by: Sandra Stammberger Does the thought of trying to get publicity for your business seem like something that you can't do yourself, and would have to
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: Using The Online Press Release Link Building Strategy by: John Taylor If you market any type of product or service, your online marketing strategy should include the distribution of online press releases. They are fairly
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: How To Get Free Publicity For Your Business by: Matt Bacak You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to
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: Writing Press Releases by: Santosh Kumar Writing Press Releases - Part 1 : Headlines A headline is text at the top of a press release, indicating the nature of the news below it. Headlines are written in bold and is
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: The Big Bang Publicity Campaign by: David Bell Famous is as famous does and the famous get known through publicity. Yes, that's right, fame doesn't discover you, you create it through strategic campaigning. What's more,
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: What You Know Can Work Just As Well As Who You Know by: Carolyn Moncel We all know the saying in business, "It's not what you know but who you know", right? This saying is definitely true when it comes to small business
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: PR Tips For Your Business: Should We Issue A Press Release? by: Jo Chipchase Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press
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: How to Create a Media Frenzy for Your Book by: Dr. Jamie Fettig Learn to use the media to create free exposure for yourself and to sell your books. And most importantly, how to be a great guest once you get on the air. Prepare
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: PR Tips - Should We Issue a Press Release? by: Jo Chipchase Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages
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: Secrets to Writing Powerful Press Releases by: Ted Kushner Using press releases for marketing purposes has become increasingly popular lately. There has been an increase of firms springing up online offering optimized
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: Learn The Five Key Steps To Getting Free Publicity by: Dianne Beiermann For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if
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: The Press Pack Is Chasing You - Give Them Room by: George Hopkin There’s good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking
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: Sending Samples With Your Press Release-- Should You Or Shouldn't You? Here's A Guide… by: Dianne Beiermann When you begin to send out your press releases, you will start to get calls and emails from the editors
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: Using the Media Effectively by: Susan Freidmann The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company
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: Effective Offline Promotion by: Nowshade Kabir Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number
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: Learn The Five Key Steps To Getting Free Publicity by: Dianne Beiermann For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if
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: The Top 10 Most Outrageous Exercises I’ve Ever Seen by: Nick Nilsson In the course of my experience working and training in gyms, I’ve seen people doing some incredibly "interesting" exercises. Unfortunately,
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: Workstation Health and Fitness for RSI by: Gerard Bulger Repetitive Strain Injury (RSI) is now a major industrial disease affecting millions of people around the world. RSI includes conditions such as carpel tunnel syndrome,
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: How to Make Restaurant Quality Coffee At Home by: Gary Gresham Have you ever wondered how restaurants get their coffee to taste so good? First of all, restaurants are in the business of pampering you so they devote much
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: How to Choose a Baby Gate by: Jackie G. Maxwell Once your baby is out of their crib and playpen, you're going to need some way of ensuring their safety. That's why learning how to choose a baby gate can be one of the
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: Designing Digital Pieces for Digital Presses by: Granny's Mettle Designers value the litheness of digital presses that let them print shorter four-color runs. But choices of paper and preparation of files require special
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: Software Promotion by: Sharon Housley Software Announce Creating amazing software is only half the battle. Telling the world about your software is the other half. With working capital, consider employing someone who
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: What To Do When Windows Won't Boot by: otis f cooper When Windows fails to boot it is normally caused by you installing a program or device and it has caused a conflict with one or more other programs. This will no
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: Printing Development For Best Outputs by: Marlon D. Ludovice Printing, name used for several processes by which words, pictures, or designs are reproduced on paper, fabrics, metal, or other suitable materials. These processes,
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: Digital Printing Press: An Update by: Marlon D. Ludovice Way back in 1998, the digital printing world refined its processes and made significant production operating cost reductions, as well as introduced various new
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: Catalog Printing Methods by: Maricon Williams We cannot deny the fact that catalog printing is now a soaring industry. Nowadays, catalogs are considered one of the useful tools in advertising and marketing. It can be
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: Valuable Tips for Catalog Printing by: Maricon Williams Basic knowledge is a vital factor to save you money and avoid delays in your printing needs. So to give you this familiarity with basic information and to keep you
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: Is The Traditional Press Review Still A Business Tool Of The Future? by: Kathrin Koehler Press reviews are a common and basic feature for surveying the market situtation, your company’s public image and the coverage
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: The Effects Of Printing Press: Society Speaking by: Marlon D. Ludovice The discovery and establishment of the printing of books with moveable type marks a paradigm shift in the way information was transferred in our society.
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: Printing Press Development by: Marlon D. Ludovice There are a lot of new technologies used in the printing press industry. Make it from simple to very complicated machines that for sure will lead to the transformation
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: A Closer Look At The Printing Press History by: Marlon D. Ludovice Are you a reader enthusiast? Well if you do for sure you have a better gratitude for the printing press services. The benefits it gives us made us luckier
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: Questions To Ask Yourself To Prevent Costly Errors On Your Printing Jobs by: Granny's Mettle I remember having to write about an article on how your graphic designer can cost you money. Sure, your graphic designer can
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: PR Power: How To Wrire A Killer Press Release by: Amber McNaught I’m what we in the business (the “business†being journalism) call a poacher turned gamekeeper – that is, a journalist turned
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: Do You Have A Press Package? by: Sue and Chuck DeFiore How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy. Many
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: 3 Strategies to Market Your Business Even When There’s No Money by: Kathleen Gage Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as
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: Writing a Press Release by: Jakob Jelling When dealing with "this-just-in" type information, it is important to understand how to write a head-turning press release. A press release must contain substantial information
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: 10 Ways You're Ruining Your Chances Of Getting Free Publicity Without Even Knowing It by: Paul Hartunian There's more than a few ways to get your name in the news. Extravagant claims, incredible altruism, unique twists
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: How To Get Online Press Releases On Your Stocks Before Others Hear About Them by: Bill Peifer It is a fact of life that press releases influence the current price of a stock. People react emotionally and buy stocks on
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: How To Get Press To Come To You by: Paula Gardner Have you ever noticed how the same people’s names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on
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: 10 Secrets to Get Your Press Release Noticed by: Shannon Cherry, APR, MA It’s difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to
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: Gaining Free Publicity Through Press Releases by: Kathleen Gage One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing
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: Smashing the Myth of the Press Release by: Bill Stoller A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and
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