@JohnJantsch
Last seen: Wed 05 Oct, 2022
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Recent posts
: Your Actions Tell Your Clients How You Expect To Be Treated by: John Jantsch There is a widely accepted principle of human behavior that goes something like this. "Your actions tell the world how you expect to be treated."
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: The Single Most Powerful Small Business Marketing Tool On The Planet by: John Jantsch Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan. Now before
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: Marketing - The Way To Make What You're Really Worth by: John Jantsch You only have so much time in a day right? So wouldn't it make sense to focus as much of your time as possible on the things that produce the highest
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: Why Every Small Business Owner Needs Two Websites by: John Jantsch Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites. One website that
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: Fire the CEO by: John Jantsch If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business. Peter Drucker, way back
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: Consistency Builds Trust by: John Jantsch You know your prospects need what you sell. You know they want what you sell. Heck, you know that they even sent away for information on your service and requested a quote. But
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: Is Your Website Ready For Local Search Engine Traffic? by: John Jantsch I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads from
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: Triple Your Business In Three Ways by: John Jantsch There really are only 3 marketing functions...once you master them, the rest of the game is pretty simple. Every small business owner wants more business. So what do
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: Google AdWords and AdSense - A Dynamic Small Business Marketing Duo by: John Jantsch Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine
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: Blogging For Business - Great Reasons For Every Business To Start A Weblog by: John Jantsch If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use
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: Lumpy Mail Gets Your Message Through by: John Jantsch When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer’s
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: Referral Marketing Is Target Marketing At Its Best by: John Jantsch Most small business owners miss the boat when it comes to getting a constant flow of referrals because they start off looking in all the wrong places. If
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: It’s Really An Accountability Issue by: John Jantsch You’ve studied, you’ve learned, you’ve got a game plan and you’re well intentioned. So why is it that you still don’t seem
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: Killer Online Marketing Strategy Goes Offline by: John Jantsch One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques. Heck, some of the greatest business innovations
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: The Purpose Driven Business by: John Jantsch I’d like to start this article off with a question. What’s the purpose of a business? Or, perhaps more specifically, what’s the purpose of your business?
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: Creative Customer Service Strategies by: John Jantsch Customers are kind of funny. They will rarely tell you how you messed up, they will simply leave. Poof...gone! No matter what the size of your firm there are ways
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: Postcards Make It Rain Referrals by: John Jantsch One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away
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: Worn Out Brochure Design Is Keeping Small Business Owners Down by: John Jantsch I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they
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: How To Write A Killer Press Release by: John Jantsch One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the
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: Desperately Seeking the Truth by: John Jantsch People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles like we are in today, out and out
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: Have You Identified the Enemy? by: John Jantsch One of the most powerful driving forces in human nature is competition. The desire to overcome something or some company, the need to win, the cause, can in many cases be
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: Have You Sold Your Internal Customers? by: John Jantsch You can make the sale. You know your core message. You know your target market inside out, right? But if you have even one employee than you've got another sales
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: 80% of All Advertising Is Wasted Due To This Common Mistake by: John Jantsch You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop?
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: How To Create A Complete Referral Marketing System by: John Jantsch These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider’s shortcut to referral marketing and features over
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: Marketing Is a System, Not an Event by: John Jantsch Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event. But it’s
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: You Slap My Back and I'll Slap Yours by: John Jantsch Want to know how to increase your marketing effectiveness 10 fold...overnight. Let someone else do it for you. Joint ventures, where another business markets your
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