@KaronThackston
Last seen: Sat 01 Oct, 2022
Signature: best stocks under 100 TBR jar read books Money systematic investment planning cheers
Recent posts
: SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2 by: Karon Thackston In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was
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: SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2 by: Karon Thackston It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to
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: “Super Verbs†Really Move Your Copy by: Karon Thackston Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and
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: Does Your Copy Look "Fake" To the Search Engines? by: Karon Thackston From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days
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: How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits by: Karon Thackston It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved†by the powers that be at Google,
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: “Super Adjectives†Boost the Power of Your Copy by: Karon Thackston Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman
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: Progressive Headlines Guide Customers To Buy by: Karon Thackston Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’
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: Are Keywords Destroying the Flow of Your SEO Copy? by: Karon Thackston With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button.
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: Calls-To-Action: Making Them Fit Makes All the Difference by: Karon Thackston It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled,
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: Copywriting Makeover: Making An Emotional Connection - Part 2 of 2 by: Karon Thackston In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking
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: Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 by: Karon Thackston One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something
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: The Mystery of the Magical Keyword Density Formula by: Karon Thackston Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation
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: Copywriting and Your Five Senses by: Karon Thackston In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is
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: Segmenting Your Target Audience Through Your Copywriting by: Karon Thackston Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.â€
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: Optimizing Online Catalog Copy for the Search Engines by: Karon Thackston It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective)
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: Copywriting Is Not One-Size-Fits-All by: Karon Thackston I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way. “Karon, I
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: A Lesson From “The Apprentice†That Can Make You A Master by: Karon Thackston I have to admit, I was curious. When I saw previews of a new show called “The Apprentice,†it made me want to at least
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: Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2 by: Karon Thackston In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting
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: Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2 by: Karon Thackston When you begin to write copy for any product or service, there are a few things you have to take into consideration.
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: Are You Asking the Right Questions in Your Copy? by: Karon Thackston It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions,
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: Press Releases Can Increase Search Engine Positioning by: Karon Thackston When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites
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: Limited Time Only (Shh! It's A Secret) by: Karon Thackston Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But
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: Review: Michael Masterson's Accelerated Program for Six-Figure Copywriting by: Karon Thackston I have to tell you, I was very skeptical in the beginning. Nervous even. I had one finger on the "buy now" button, and one
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: Features vs. Benefits vs. End Results by: Karon Thackston If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving
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: Review: Landing Page Handbook: How to Raise Conversions by: Karon Thackston If you've been online for any length of time at all, I'm sure you know of Marketing Sherpa. This trusted and dependable source for online marketing
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: Creating A Search Engine Copywriting Plan by: Karon Thackston Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting
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: Writing To Overpower Your Competition by: Karon Thackston "We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not.
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: Five Sections of Your Copy Guaranteed To Get Read by: Karon Thackston Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new.
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: Increasing Conversions Through Action-Oriented Copywriting by: Karon Thackston I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have.
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