@RichardCunningham
Last seen: Sat 01 Oct, 2022
Signature: best stocks under 100 TBR jar read books Money systematic investment planning cheers
Recent posts

: Direct Marketing Strategies for Holiday Email Promotions by: Richard Cunningham Tis the season to leverage customer interest data for successful email marketing. All of the information gathered throughout the year from
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: Winning Sales Proposals by: Richard Cunningham Your proposal is selling for you when you’re not there, so it must reflect your standards of professionalism. Like it or not, sales proposals are a tool of the trade,
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: Public Relations Strategies: Announcing News on a Press Tour by: Richard Cunningham Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Under the right circumstances, physically
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: Customer Loyalty in the Technology Industry by: Richard Cunningham For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage. As technology-related products
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: Shorten Sales Cycles in Complex Sales Environments by: Richard Cunningham Help buyers discover the answers they need to understand and align all of their decision variables. In complex sales, salespeople often find themselves
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: Negotiating Skills: Ask For More Than You Expect To Get by: Richard Cunningham It creates some negotiating room, and you might just get what you’re asking for. Whether playing the role of buyer or seller in a
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: Developing a Formal Brand Messaging Document by: Richard Cunningham Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers
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: Search Engine Marketing: Are You Accidentally Hiding From Potential Customers? by: Richard Cunningham You may be hiding if the search engines can’t ‘see’ all of your site’s relevant content. You’ve
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: Don’t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate by: Richard Cunningham Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse. You’ve got a
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: Successful Sales People Know Which Differentiators Matter by: Richard Cunningham Know where to focus. Not everyone evaluates product solutions with the same decision criteria. When sitting toe-to-toe with a prospective
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: E-Newsletter Layout: Add White Space to Improve Readability by: Richard Cunningham White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. It’s
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: Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis by: Richard Cunningham Prior to launching a new public relations campaign, evaluate the media coverage you’ve gained and dig deep into
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: Using Technology to Manage Customer Loyalty by: Richard Cunningham Don’t let your customer satisfaction research initiative collect dust on a shelf. Integrate technology with research to optimize the use of customer
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: Negotiating Tactics: Don’t Let ‘Good Guy – Bad Guy’ Control the Sales Negotiation by: Richard Cunningham Counter one of the classic negotiating gambits by addressing it directly. You’ve
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: Great Brands Depend on Attention to the Brand Architecture by: Richard Cunningham Do you have the architecture in place to make sure each and every brand contact sends the right message? Thinking in terms of architecture,
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: Search Engine Marketing: Choosing Keyword Phrases by: Richard Cunningham Selecting the right keyword phrases is the key to a successful search engine marketing campaign. Industry statistics indicate that as many as 85%
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: Successful Sales Strategies: Winning the Close Ones by: Richard Cunningham The “Three Cs†in building customer relationships are a key component of professional selling skills. Indianapolis, IN (PRWeb) November
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: Writing Business Newsletters: Avoid the “Me, Me, Me†Mistake by: Richard Cunningham Effective customer newsletters find the right mix of promotional and ‘real’ content to maximize readership. It’s
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: Firing Underperforming Employees in Your Small Business by: Richard Cunningham Here are a few tips on how to hand out pink slips when it comes time to terminate an employee. As a small business owner with employees,
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: Is Now the Right Time to Become An Entrepreneur? by: Richard Cunningham A number of economic changes are magnifying the role of small business and creating the impetus for entrepreneurship. In the past, many people perceived
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: Starting a Small Business: Balancing Risk and Reward by: Richard Cunningham In a perfect world, starting a small business would be risk free, but just as with everything else; the degree of risk determines the value of
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