Tag: Copy
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: Better Copy: The Interview is the Key by: Neroli Lacey Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF. If
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: Organizing Your Data to Write Better Copy by: Neroli Lacey Last quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What comes next? GETTING
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: Cleaning Up Your Copy by: Neroli Lacey When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side. So when you have an idea
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: 9 Tips for Great Design of Your Marketing Materials by: Neroli Lacey 1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask
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: A Lesson From “The Apprentice†That Can Make You A Master by: Karon Thackston I have to admit, I was curious. When I saw previews of a new show called “The Apprentice,†it made me want to at least
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: Building Web Pages That Move People To Buy by: Charlie Cook The purpose of your marketing is to attract prospects and help them make a series of decisions that lead them to purchase your products or services. The sequence
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: Understanding The Basics Of Advertising by: Craig Valine I get the L.A. Times delivered to my door every day, but I don't read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don't
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: Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2 by: Karon Thackston In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting
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: Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2 by: Karon Thackston When you begin to write copy for any product or service, there are a few things you have to take into consideration.
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: Are You Asking the Right Questions in Your Copy? by: Karon Thackston It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions,
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: The Most Important Question To Ask About Your Web Site! by: Martin Gateshill When you design a website how do you start ? Do you start with the banner graphics at the top, or the order page or maybe the sales letter
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: 5 Reasons Why Headlines Are Crucial To Your Website’s Success by: Robert Boduch Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline
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: Frugal Marketing by: Charlie Cook You want to market your business but you don’t want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business
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: 10 Steps to Better Sales Copy by: Brandie King You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some
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: Writing Suitable Copy for the Press by: Carolyn Moncel Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice
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: Share Your Knowledge! Write It And They Will Come! by: Martin Lemieux Are you looking for more visitors to your site? Of course you are!!! There are so many ways to promote your business. These days it's hard to decide
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: Write Right by: Brian Grinonneau The rich and colorful descriptors flowing from your deft digits on a seasoned keyboard will tantalize and transform your rapt audience. What?! That line may be too flowery but does show
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: 7 Tips for Testing Your Sales and Marketing by: Angela Wu One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do the same for you. The only way to really know what works for YOUR
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: How You Can Create Advertising That SELLS! by: Thom Reece Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written,
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: Discover Your Creativity by: Robert Leggett You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility
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: 8 Part Strategy For Constructing Your Advertising Message by: Paul Curran Strategies to help produce your brochure, advertisment or direct mail. And make it achieve more sales. 1. Attract & keep the customer's eye Your
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: How To Get Effective Sales Copy For Your Autoresponders by: Kevin Nunley Autoresponders are the greatest sales tool ever invented. They solve the biggest problem in advertising--how to follow-up with interested prospects
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: Copyright Theft - Fraud Gone Rampant by: Roy Thomsitt Illegal downloading of music gets high profile publicity. However, those are not the only illegal activities taking place online. Copyright theft relating to ebooks,
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: Successful Pay Per Click Ad Copy by: Christoph Puetz Writing outstanding ad copy for pay-per-click advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren't
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: 16 Golden Rules Of Master Copywriting by: Christos Varsamis You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor-planned copy. You shouldn’t be
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: When Elephants Dance on Wooden Floors by: Steve Brunkhorst Imagine that you've just won a vacation to a beautiful tropical island. You are told it's a magical place where all your dreams will come true. The only requirement
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: Make Your Website Sell by: Chris Mole Hundreds of new business websites are springing up every week. The owners of these sites are full of optimism that their venture into e-commerce will transform their business by bringing
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: Creating A Search Engine Copywriting Plan by: Karon Thackston Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting
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: Print Ads – Alive and Still Selling to Readers Near You by: Julia Hyde The print ad is not dead. Although some people will tell you otherwise. If they do, they’re wrong. In 2003 advertisers spent nearly
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: Make Your Mailing a Home Run, Not a Strike Out! by: Joy Gendusa You can use great design and copy to get a better response. When you send a mailing to your customers or prospective customers you are counting on making
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: Branding your products is important by: Marsha Maung I was chatting with a couple of friends, all of us are either copy writers or graphic designers…or both….in the advertising industry, so, naturally, our
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: Give Your Web Site a Small Business Marketing Tune Up by: Jeremy Cohen Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal
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: Writing Marketing Copy That Sells by: Charlie Cook When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first
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: Make Gift Wrap Paper by: Abigail Beal Chances are at the holidays you’ve been tempted to make holiday wrapping paper. But you may have heard too many stories about needing to use potatoes and tempura paint that
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: How To Manage Your Username And Password The Easy And Secure Way by: Jerry Yu Have been an Internet user for more than 9 years, I have 100's of logins and passwords to keep. I'm paranoid. I'm now even more paranoid
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: Computer Tips that Help Small Businesses Operate Profitably by: Sharron Senter When working properly, computers enable small businesses to make big business profits; however, get booted off your computer and you’re
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: PC owners - the largest criminal gang ever? by: Jamie Plenderleith The year is 1981. IBM has just released the Personal Computer; a low cost machine it hopes will create a winning brand. Several models are produced
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: Displaced Dragons! by: Seamus Dolly While dragons are somewhat mystical and mythical, there exists another type of dragon. These ones are real enough and specialists at silent manoeuvres. Unlike the dragons of legend,
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: Working From Home - Could You Cope? by: John Sheridan It is a well-known fact that more and more people are choosing to work from home rather than face the daily agony that is otherwise known as commuting. There are many
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: Your Website Copy Could be Letting You Down! by: John Sheridan A professionally presented business website is a powerful and essential marketing tool: it's the first thing prospective customers will look at before they
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: The Internet - Life Without It by: John Sheridan For seven days this month, my Internet connection ceased to be; apparently (according to the engineer) because the cable-modem box thingy gave up the ghost. Seven whole
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: The Catalog Production by: Maricon Williams After the completion of the planning process, catalog production starts. These are the steps when producing a catalog: First is the gathering of data. Before any design to
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: The Catalog Production by: Maricon Williams After the completion of the planning process, catalog production starts. These are the steps when producing a catalog: First is the gathering of data. Before any design to
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: Scanning Made Easy? by: Blur Loterina When you scan an image, does it look more like a duplicate made by a photocopier? Does enlarging your image give you headache because you always get a sort of colored boxes, instead? A
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: Ten Tips for Getting More Sales From Your Website by: Michael Southon (1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page). (2) Make
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: Using Emotion for Persuasion by: Robert F. Abbott The other day, I received the last issue of a business magazine before my subscription runs out. Now, I like this magazine, but I'm swamped with reading matter so I won't
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: "How To Write A Riveting Sales Letter That Closes Sales" by: Mike Jezek How do you get people's attention and build their interest to take the time to read your sales letter? Let's face it. If you can't get the attention
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: Make Mine to Grow: Building Your Solo Business to Outgrow You! by: Eileen 'Turtle' Parzek Many solo entrepreneurs choose to curtail their businesses growth for the purpose of lifestyle. Others have visions of expansion
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: Using Emotion for Persuasion by: David Bell The other day, I received the last issue of a business magazine before my subscription runs out. Now, I like this magazine, but I'm swamped with reading matter so I won't renew.
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: Five Sections of Your Copy Guaranteed To Get Read by: Karon Thackston Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new.
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: Increasing Conversions Through Action-Oriented Copywriting by: Karon Thackston I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have.
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: Deadlines Approaching For Filing 1099s For Independent Contractors by: Richard A. Chapo While the middle of January may seem a bit early to begin thinking about taxes, 1099-MISC filing deadlines are looming for businesses.
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: Copy Cat by: Al Thomas How many books have you read about successful traders? How they did this or that and made a fortune and are still doing it. You say to yourself, “I’m going to follow his method and
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: How to Dispute Credit Report Errors by: Omar M. Omar Your credit report--a type of consumer report--contains information about where you work and live and how you pay your bills. It also may show whether you've been sued
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: Costly Web Copy Pitfalls by: Vanessa Selene Williams One secret to a site that sells: Look at your site from your customer’s perspective. Another secret: Watch out for these common web copy pitfalls. Welcome
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