@CharlieCook
Last seen: Wed 28 Sep, 2022
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: 7 Steps to Web Sites that Sell by: Charlie Cook Your web site is like a fight of stairs into your business. Once you've got prospects to your home page - your online front door - you want to move them to action. If you
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: Cleaning Up Your Marketing by: Charlie Cook Has your once well-organized marketing plan come to resemble the jumble of stuff in your closet (not to mention the garage and the attic)? If you are like most people, each
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: Are You Marketing and Selling What People Buy? by: Charlie Cook Do you ever wonder if you’re speaking a different language than your prospects? You may have recently launched a business, designed an innovative
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: Taking the Mystery out of Marketing by: Charlie Cook Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what? By measuring
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: What Santa Knows About Marketing by: Charlie Cook What's that ringing sound you hear at this time of year? It's the sound of store registers ringing up the sales generated by Santa Claus. Just because he's old, overweight,
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: How to Earn More by Visualizing Your Marketing Success by: Charlie Cook Did you ever imagine yourself lying on a beach enjoying the sun or spending the holidays relaxing with relatives? We all daydream and picture ourselves
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: The Key to Eliminating Objections and Increasing Sales by: Charlie Cook You're in a meeting with a promising prospect. You review the project and the services you provide and then, just when you're hoping to get the okay,
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: How to Keep Your Business Healthy by: Charlie Cook Can you imagine you're ninety years old and still hiking up mountains with your grandchildren, bench pressing more than most twenty year olds, and making millions of
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: Removing Obstacles to Sales by: Charlie Cook During the summer Olympics I watched the men's and women's hurdles. I'm always impressed by these athletes' ability to run at full speed and leap the hurdles without breaking
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: Creating Sales Conversations by: Charlie Cook You've got a great product or service that beats the competition by miles. Once you get in front of people or get them on the phone, they're sold. The only problem is you're
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: Getting Noticed by the Search Engines by: Charlie Cook You've got a web site; and you want to attract lots of people to visit it so you can grow your business. But you're only getting a handful of visitors currently.
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: 10 Phone Marketing Mistakes to Avoid by: Charlie Cook "I hate making marketing calls. I don’t know what to say and how to say it. I’ve been assigned to find new clients and in the past 4 weeks I brought
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: Getting Lucky with Systematic marketing by: Charlie Cook In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop
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: How to Get the Right Clients and Avoid the Wrong Ones by: Charlie Cook If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that
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: WHERE TO FOCUS YOUR MARKETING by: Charlie Cook Imagine that you ran an ad, mailed a brochure, or sent an email ad to a new list of people who fit your target market profile and everyone who saw it responded right away
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: Are Your Emails Gettting Through? by: Charlie Cook If sending email to a mailing list is part of your markëting or business building strategy, you want to make sure your messages are reaching your audience. Are your
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: Creating Marketing Fireworks by: Charlie Cook If you live in a small town like mine on the Connecticut coast, you will spend the 4th of July watching fireworks, along with everyone else in town. Why is it that people love
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: What Is the Most Effective Way to Advertise? by: Charlie Cook Bob from Ottawa wrote to ask, "What is the most effective way to advertise locally at a friendly price. Thinking of postcards..." Bob has an unusual business.
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: Moving Beyond Marketing Rituals to Increase Profits by: Charlie Cook You're at a networking meeting and someone asks for your business card. You hand them a fairly typical card with your company's name, your name and title,
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: Secrets of Building and Maintaining Marketing Momentum by: Charlie Cook SECRETS OF BUILDING AND MAINTAINING MARKETING MOMENTUM By Charlie Cook Some people seem to steadily increase their income while others just make
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: Overcoming Objections to Price by: Charlie Cook How much more could you earn if your prospects didn't object to your prices? You'd close more sales and be more successful. Like most service professionals and small business
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: Building Web Pages That Move People To Buy by: Charlie Cook The purpose of your marketing is to attract prospects and help them make a series of decisions that lead them to purchase your products or services. The sequence
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: Is Your Marketing Strategy Killing Your Profits? by: Charlie Cook With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with
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: How to Grab Attention with your Headlines by: Charlie Cook You've got just a few seconds to grab your prospects' attention, spark their interest and motivate them to keep reading whether they're looking at your web site,
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: How to Avoid the Marketing Blues with Your Offers by: Charlie Cook "Here's a little tip I would like to relate Big fish bites if ya got good bait." To attract more prospects and clients, you need what Taj Mahal calls
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: 8 Common Marketing Mistakes by: Charlie Cook Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients
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: Explaining What You Do in 15 Seconds by: Charlie Cook You're in the elevator and your friend John introduces you to Barbara who is the CEO of one of the companies you'd like to do business with. Barbara asks, "What do
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: 5 Ways to Generate Leads with Your Web Site by: Charlie Cook If you sell services one of the biggest challenges is identifying qualified prospects who want what you have to offer and are ready to buy. It is possible to
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: Are You Marketing to Your Potential? by: Charlie Cook Many small business owners struggle to grow their businesses only to find themselves stuck in a morass of marketing, management and delivery tasks. As your business
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: Is Your Marketing Message Holding You Back? by: Charlie Cook Your marketing message is like a key. If you've got the right one, it will help you unlock doors to new business and start the process of converting them to
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