Tag: Marketing-Message
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: Why Doesn't My Small Business Web Site Sell? by: Jeremy Cohen Many small business owners are disappointed by the ability of their web sites to generate new business. Simply having a web site does not guarantee its effectiveness
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: Why Doesn’t My Small Business Web Site Sell? by: Jeremy Cohen Many small business owners are disappointed by the ability of their web site to generate new business. Simply having a web site does not guarantee
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: The Sweet Aroma of Highly Effective Marketing by: Jeremy Cohen Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your
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: Maximize Attention for Your Small Business by: Jeremy Cohen If you have a great product or service that people want you are well on your way to being successful. However, in order to lock in and grow your success you
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: Creating Marketing Fireworks by: Charlie Cook If you live in a small town like mine on the Connecticut coast, you will spend the 4th of July watching fireworks, along with everyone else in town. Why is it that people love
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: What Is the Most Effective Way to Advertise? by: Charlie Cook Bob from Ottawa wrote to ask, "What is the most effective way to advertise locally at a friendly price. Thinking of postcards..." Bob has an unusual business.
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: Explaining What You Do in 15 Seconds by: Charlie Cook You're in the elevator and your friend John introduces you to Barbara who is the CEO of one of the companies you'd like to do business with. Barbara asks, "What do
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: Is Your Marketing Message Holding You Back? by: Charlie Cook Your marketing message is like a key. If you've got the right one, it will help you unlock doors to new business and start the process of converting them to
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: Are You Using a Chess or Checkers Small Business Marketing Strategy? by: Jeremy Cohen Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability
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: Two Steps to Improving Your Marketing Success by: Joel Sussman Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both
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