@JoyGendusa
Last seen: Tue 04 Oct, 2022
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Recent posts
: Does Your Marketing Plan Need Changing? by: Joy Gendusa Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is. Philosophize on this…why would
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: Does Your Marketing Plan Need Changing? by: Joy Gendusa Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is. Philosophize on this…why would
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: What The Heck Is A Campaign And Why Do I Need To Do One? by: Joy Gendusa Many people ask me, “What is a postcard campaign, exactly?†“And why do I need one?†As I have been educating my clients
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: The Importance Of A Marketing Plan by: Joy Gendusa There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month
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: There’s More To Marketing ROI (Return On Investment) Than Meets The Eye by: Joy Gendusa All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct
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: Stay In Touch With Leads And Get More Closes by: Joy Gendusa How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are
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: 6 Things I Know About Postcards That You Don’t by: Joy Gendusa In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the bestâ€
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: Business Marketing Strategy by: Joy Gendusa The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business
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: Raise Your Income! by: Joy Gendusa How often do you sit around and wonder how to make more money and get more people to buy more from your company? It’s one of the most basic problems every company faces. The
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: Marry Your Marketing Plan by: Joy Gendusa Make a vow to keep up your marketing schedule in good times and not so good times. I have said it time and time again that marketing, no matter what type you choose, is a building
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: Marketing – Like a Game of Chess by: Joy Gendusa Have you started thinking about your Valentines Day Promotion yet? It may sound like a strange question on the day before Thanksgiving but it really isn’t.
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: Make Your Mailing a Home Run, Not a Strike Out! by: Joy Gendusa You can use great design and copy to get a better response. When you send a mailing to your customers or prospective customers you are counting on making
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: Increase New Customer Traffic to Your Business by: Joy Gendusa One person tells another, who tells another, who tells another and so on. You get the idea. Let’s see how to make that an actuality. You have a
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: Good Marketing Pays for Itself by: Joy Gendusa Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to
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: Effective List Management Can Save You Big by: Joy Gendusa Let’s talk about how to keep your postage costs down. So far you have been following my advice and mailing to the same list more than once. At some point
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: Comprehensive Marketing Details Not Found in Beginner Books by: Joy Gendusa If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This
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: The Importance of a Marketing Plan by: Joy Gendusa There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month
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: Specialized Mailing Lists Make All the Difference by: Joy Gendusa If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you
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: Rising Postal Rates? Don’t Cut Down the Direct Mail by: Joy Gendusa The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not
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: Business Goal Setting and Then Following Through by: Joy Gendusa Your business can't go according to plan if you have no plan. What do you want to achieve this year? More new customers per week? Higher average order
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: 2 Step Marketing by: Joy Gendusa Do it Right. I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large
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: Direct Mail – Don’t Assume, Just Test and Track by: Joy Gendusa Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to
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: Rules of Thumb for Marketing to Your Past Customers by: Joy Gendusa Keeping in touch can dramatically increase business, when done properly. It’s a fact that your customers are your best leads. This means that
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: More Marketing Dope by: Joy Gendusa Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the
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: Basic Marketing Dope by: Joy Gendusa Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly
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