Tag: So-What
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: For All Those People Who Struggle With Benefits and Features by: Keith Longmire For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction
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: Testing Headlines by: Patrick Quinn A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not? What
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: Increase Your Sales in 5 Minutes by: Al Hanzal Increase your sales—in five minutes. This article is the third in a series of five articles probing the five critical points influencing how you find a steady stream
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