: Using Your Controllable Advantages by: Kevin Bidwell Good news: You can beat your competition. You can beat them, even if they were there first, have more money and are king of the hill right now. How can you beat

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Using Your Controllable Advantages

by: Kevin Bidwell

Good news: You can beat your competition.
You can beat them, even if they were there first, have more money and are king of the hill right now.
How can you beat them? You can beat them by taking charge of your "controllable advantages." Here's how you can do that:
1. Work harder than they do.
People are lazy. One of the reasons your competitors got into web business in the first place was so they could "relax."
Well, don't relax. Instead, pour your energy into your business. Spend your time really working, not just goofing around. Most of them are only spending 20 hours actually getting anything accomplished-the rest of their time is spent chatting, "surfing" or in other non-productive activities.
2. Work smarter than they do.
In addition to working harder than the competition, you can also take time to become an expert. Read the best resources on marketing your products.
For example: You have been hearing me talk a lot lately about Brad Fallon's search engine techniques. Brad is a regular guy who simply applied his knowledge and in just a few months built a store generating over 0,000 per month in sales.
(You can get the full story on Brad's techniques here: www.All-In-One-Business.com/se-results )
3. Use leverage.
If you want to make 0 an hour, don't spend time doing everything yourself. Instead, hire someone to answer your phone and sort your emails. Spend your time doing the one thing that actually makes you money: Marketing your site and products.
If you want to make 0,000 per year, you have to be spending 30 hours per week doing 0/hour work. Refuse to do things where you can hire someone to do it for you.
4. Make Weekly Progress.
Most of your competitors have made their week routine: They answer the emails, send out the products, maintain their site.
You need to make sure all these get done (see #3 ), but you also need to do one more thing: Move ahead. Set a goal to create a new product, explore a new marketing channel, make a new affiliate connection.
And then progress in that area every week.
You can beat your competition-you just need to do the things they aren't doing.
For more ideas on how to beat the competition day-in, day-out, see these resources: www.All-In-One-Business.com/rec-rec
Copyright 2004
by Kevin Bidwell

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