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: Managers, Have You Been Shortchanged? by: Robert A. Kelly You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions
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![RobertAKelly](https://mncguru.com/images/player/000default.jpg)
: A Manager's PR Paradigm by: Robert A. Kelly If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on
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