Tag: Perception
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: 7 Essential Beauty Tips by: Codi Bellezia Beauty Beauty is defined as the phenomenon of the experience of pleasure, through the perception of balance and proportion of stimulus. It involves the cognition of a balanced
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: The Fastest Way to Achieve Impossible Dreams by: Chengxiang Song When we were young, we had many dreams, we never thought anything was impossible, we were not afraid to dream anything. However, when we grew up, we slowly
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: Managers: Get Real, Please! by: Robert A. Kelly Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it! Especially
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: Why PR is a Vital Force by: Robert A. Kelly Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim on
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: What Many PR Users Ignore by: Robert A. Kelly Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared
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: Public Relations' 8 Fix Factors by: Robert A. Kelly I say to business, non-profit and association managers, a key part of your job description is – or should be – do everything you can to help your organization’s
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: Managers Who Tap Into PR's Value by: Robert A. Kelly Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that
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: PR Essential to your Success by: Robert A. Kelly Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside
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: Managers: PR More Than Tix and Plugs? by: Robert A. Kelly You bet! And in three ways vital to you as a business, non-profit or association manager. To succeed, your public relations effort needs to do something really
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: Managers: A Key to Your Survival by: Robert A. Kelly Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there. But among
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: Managers: Why PR is SO Key by: Robert A. Kelly When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions
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: Managers: Why Not PR Like This? by: Robert A. Kelly I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business,
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: Managers: Can We Agree on This? by: Robert A. Kelly Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money’s worth. In particular,
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: PR: Focus on What Matters! by: Robert A. Kelly Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing
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: Want This Kind of PR? by: Robert A. Kelly PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association? PR that uses its fundamental
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: PR Advice You Didn't Ask For by: Robert A. Kelly Although, as a business, non-profit or association manager, you may be glad this came your way. Especially if your current public relations effort is delivering more
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: Managers: Paying for PR-Lite? by: Robert A. Kelly As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key
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: How Real PR Works by: Robert A. Kelly For some, public relations works well when their news release or special event winds up in the newspaper or on the radio. For others, public relations works best when it does something
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: CAUSE AND EFFECT! CHOOSE A PATH... by: Ryan Blackport Three steps to your Personal Transformation: Awareness and Perception Law of Cause and Effect Law of Accumulation These categories are what you need to
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: Why Do You Want PR? by: Robert A. Kelly To get someone’s name in the newspaper or a product mention on a radio talk show? If that’s all you expect, fine. But that response tells me that, as a business,
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: PR: Time For a New Playbook? by: Robert A. Kelly When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.
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: Managers, Have You Been Shortchanged? by: Robert A. Kelly You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions
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: A Manager's PR Paradigm by: Robert A. Kelly If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on
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: Know What Matters Most About PR? by: Robert A. Kelly When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions
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: Managers Need Basic PR by: Robert A. Kelly True, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key
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: PR Going According to Plan? by: Robert A. Kelly Think carefully! You’re a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives.
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: Managers Who Spend PR $$ Wisely by: Robert A. Kelly If you are a department, division or subsidiary manager, your budget is a precious possession whether you work for a business, a non-profit or an association. So why
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: When Managers Play the PR Card by: Robert A. Kelly The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives. Playing that
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: The Best PR Has to Offer Managers by: Robert A. Kelly How cool is this? You’re a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from
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: Not Getting the PR Results You Want? by: Robert A. Kelly The reason might be this simple: as a business, non-profit or association manager, you’re too focused on communi- cations tactics and not on a workable blueprint
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: Managers and PR Genius by: Robert A. Kelly The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior
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: Something "New" For Managers? by: Robert A. Kelly A new public relations blueprint could be a good idea if you’re a business, non-profit or association manager who’s not getting the important external audience
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: If Your PR Can't Do This, Bag It! by: Robert A. Kelly As a business, non-profit or association manager, why continue a public relations effort that doesn’t deliver the key external audience behaviors you need to
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: Hey, Mr/Ms Manager! by: Robert A. Kelly Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving
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: Managers, Start Your PR by: Robert A. Kelly There’ll never be a better time for a manager working for a business, non-profit or association to ask this question: “Am I getting the public relations results
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: PR: Room at the Bottom? by: Robert A. Kelly When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the
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: The Ultimate PR "Scam" by: Robert A. Kelly It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their
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: Don't Use PR... by: Robert A. Kelly …lose the confidence of your key target audiences… discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary
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: Are You the Culprit? by: Robert A. Kelly Are you a manager who pretty much ignores your organization’s important outside audiences? If that’s you, do you realize how difficult you’re making it to
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: Make Your PR Budget Work Harder by: Robert A. Kelly Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that
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: PR: Let's Talk Fundamentals by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word
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: How About MANAGING Your Own PR? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: Why PR Packs a Punch by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count
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: Can Small PR Firms Deliver Huge Results? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: How Would You Ever Know? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net
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: Easy to be Foolish About PR by: Robert A. Kelly In fact, here are three really foolish goofs made by too many business, non-profit and association managers. If that’s you, you foolishly do nothing positive about
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: Publicity Performance Not Enough? by: Robert A. Kelly Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better
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: Which PR? Judge for Yourself by: Robert A. Kelly You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary. Which means you can make
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: Just What Kind of PR Matters to You? by: Robert A. Kelly Parties, videos, booklets and column plugs? Or public relations that does something positive and directly about those important outside audiences of yours whose
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: How Public Relations Changes Minds by: Robert A. Kelly Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else – the kind
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: Take the High Ground With Quality PR by: Robert A. Kelly Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external “publicsâ€
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: PR and the Small Matter of Results by: Robert A. Kelly As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on
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: Why Not Juice-Up Your PR? by: Robert A. Kelly Say, from tactics like special events, brochures and press releases to a public relations effort more in keeping with the challenges you face as a business, non-profit or
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: How PR Makes a Manager's Life Easier by: Robert A. Kelly Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative
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: What You Don't Know About PR Can Hurt You by: Robert A. Kelly And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press
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: Why Good PR Warrants Your Attention by: Robert A. Kelly Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and
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: PR: Am I Getting a Good Deal? by: Robert A. Kelly You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed behaviors you need. Especially
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: What's Important About PR? by: Robert A. Kelly Quite a bit, actually. Public relations helps business, non-profit and association managers achieve their managerial objectives with results like these. New proposals for
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: A Blueprint for Managing your PR by: Robert A. Kelly OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit’s
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: Add Some Firepower to your PR by: Robert A. Kelly Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine. But they’re not the
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: Don't Get Caught With Your PR Down! by: Robert A. Kelly Why risk the embarassment when with a little basic PR training, you as a business, non-profit or association manager can always be ready for battle? Never again
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: What Kind of PR Makes Sense? by: Robert A. Kelly For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with
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: Inoculate Yourself Against Bad PR by: Robert A. Kelly What is bad PR? Well, if you’re a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside
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: Do You Have an Exclusive Market Segment? by: Robert A. Kelly You do if you’re a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division
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: PR: Your 500 Pound Gorilla by: Robert A. Kelly What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors
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: Imagine PR Like This Helping You by: Robert A. Kelly As the kids say, how cool is this? You’re a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors
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: This is the Power of PR by: Robert A. Kelly The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization’s success. Its power
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: Is This the PR You Thought You Were Getting? by: Robert A. Kelly You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading
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: Being A Socially-Aware Organisation by: Colin Ong TS Private organizations must appreciate that being socially-aware is not just to donate monies to various charities every year – though this effort is laudable.
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: Attention PR Shoppers! by: Robert A. Kelly As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences
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: Same Old, Same Old PR Still Tops by: Robert A. Kelly Like human nature over time, the power of good public relations remains the same. Whether you are a manager working for a business, a non-profit or an association,
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: If I Were Coaching You by: Robert A. Kelly If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way. Use
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: PR: The Thrill of a Good Idea by: Robert A. Kelly The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea! And it becomes more
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: PR: A Potent Force for Success by: Robert A. Kelly What’s REALLY potent for a business, non-profit or association manager is public relations’ ability to alter individual perception leading to changed behaviors.
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: PR: Here's All You Need to Know by: Robert A. Kelly Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors. Especially when you create external stakeholder behavior
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: Maybe the Strongest PR on Planet Earth? by: Robert A. Kelly Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change
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: Is This Any Way to Run Your PR? by: Robert A. Kelly You bet! Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them
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: Why PR is an Engine for Economic Growth by: Robert A. Kelly Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside
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: Right PR Empowers a Manager by: Robert A. Kelly Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception
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: A Great Way to Do PR by: Robert A. Kelly As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter,
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: PR Where it Matters Most by: Robert A. Kelly What’s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders? Nothing. Those stakeholder
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: Move Key Audiences to Actions You Want by: Robert A. Kelly How? Try a blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can
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: PR: Let's Cut to the Chase by: Robert A. Kelly If your key – that’s KEY – outside audiences don’t exhibit the kind of behaviors that lead to results like these, you need to take a closer look
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: PR Still a Mystery to Some by: Robert A. Kelly Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about. The casual
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: The Most Important PR In America by: Robert A. Kelly Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager’s
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: Managers and PR: One Thing Is Clear by: Robert A. Kelly As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of
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: Managers, Which PR Is Right For You? by: Robert A. Kelly An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics.
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: Moving Key Audiences to Take Action? by: Robert A. Kelly You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or
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: A PR Question For Chinese Managers by: Robert A. Kelly As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers – tutored as they have been
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: Right PR Focus A Powerful Advantage by: Robert A. Kelly Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something
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: How to Keep PR Working for You by: Robert A. Kelly Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking.
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: How PR Helps Fiercely Competitive Managers by: Robert A. Kelly Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire
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: A PR Surprise for Managers by: Robert A. Kelly For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations
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: Our Perception Determines Our Experience by: Greg S. Reid Not long ago, I traveled back east to Ohio and Chicago. While I was there, I was amazed that the friends I made along my journey seemed to have completely different
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: The Worst PR Mistakes by: Robert A. Kelly For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors. Mistake #1 – You limit your PR activity pretty much to
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: PR That Entrepreneurs Often Overlook by: Robert A. Kelly If that sounds like you, here’s what you may be missing once the new enterprise is launched Public relations that really does something about the behaviors
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: Your Organization: What Role PR? by: Robert A. Kelly As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate
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: PR: What's the Point? by: Robert A. Kelly Here’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create,
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