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: How Do I Improve My Web Site Conversion Rate? Part 1 by: Steve Jackson In a recent teleconference, I was asked a number of questions about specific problems people were having and what I would do if I were in their position.
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: PR Advice You Didn't Ask For by: Robert A. Kelly Although, as a business, non-profit or association manager, you may be glad this came your way. Especially if your current public relations effort is delivering more
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: Add Some Firepower to your PR by: Robert A. Kelly Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine. But they’re not the
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: How PR Helps Fiercely Competitive Managers by: Robert A. Kelly Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire
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