Tag: Opt-In-E-Mail
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: Creating Effective Opt-in E-Mail Campaigns by: Lee Traupel It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers,
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: New Realities for E-Mail Marketing by: Lee Traupel Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate
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