@LeeTraupel
Last seen: Sun 02 Oct, 2022
Signature: best stocks under 100 TBR jar read books Money systematic investment planning cheers
Recent posts
: Ten Basic Steps For Building A Web Site That Works by: Lee Traupel 1. Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials,
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: Emerging Methods for Effective Search Engine Ranking by: Lee Traupel Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about
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: Google's AdWords Select(tm) Groundbreaking Program by: Lee Traupel One of the absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate
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: Has Your Design Firm Run Amuck With Your Web Site? by: Lee Traupel What's happening to good web site design? Somehow we creative types at interactive and traditional ad agencies have run amuck - we're building web sites
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: Surviving The Digital Economy Meltdown! by: Lee Traupel "Dying isn't hard for men like us, when every everything around you has been butchered or slaughtered ... living is what's hard." — Clint Eastwood to Chief Ten
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: Redefining Distance to Market your Company by: Lee Traupel The recent terrorist attacks here in the US have caused many companies and individuals to rethink how they want to market to and work with others. As a result,
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: Raising Capital in Today’s “New Economy” by: Lee Traupel We’ve helped a number of clients develop business plans and raise capital from “angel” investors, corporate entities and venture capitalists during
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: Growing Your Company In Today's Chaotic Market! by: Lee Traupel I think we've all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is "get over it" - cut your losses when
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: Branding On The Web Is Like Mining For Fools Gold by: Lee Traupel I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term
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: New Sources for Targeted Web Site Traffic by: Lee Traupel Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. But, many media buyers and/or
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: Forget Conventional Marketing - Embrace the Web! by: Lee Traupel Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies
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: New Realities for E-Mail Marketing by: Lee Traupel Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate
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: Fundamental Strategic Marketing Mistakes to Avoid by: Lee Traupel This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why
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: Winning the Search Engine Wars! by: Lee Traupel Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized
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: Developing a Winning e-Commerce Strategy by: Lee Traupel One bright spot on the economic horizons around the world seems to be continued consumer spending and e-commerce is clearly a part of this, with sales estimated
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: Absolute Top Five Search Engine Marketing Myths Uncovered! by: Lee Traupel It’s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site – as 85% of Internet users
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: Speed Kills on the Web! by: Lee Traupel I only have to point to the 555 plus failed .com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work.
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: Online Advertising Sinks into the Abyss! by: Lee Traupel Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a
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: The New Marketing Landscape by: Lee Traupel Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want
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: Marketing Trends from the Digital Frontlines by: Lee Traupel The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour: 1.
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: Marketing to Today’s “Distracted” Consumer by: Lee Traupel The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have
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: Maximizing ROI via Web Site Traffic Analysis by: Lee Traupel We are clearly well past the innocent “golden age” of the Internet – Darwinian economics have become the order of the day today. Any company worth their
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: Marketing Maxims for Today’s Challenging Times by: Lee Traupel These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today’s sputtering global
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: LookSmart Not Small Business Friendly by: Lee Traupel There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential,
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: Fast Forwarding your Business with Instant Messaging by: Lee Traupel Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free
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: E-Mail Newsletter Marketing Essentials by: Lee Traupel If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so
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: Driving Qualified Traffic Using Directories by: Lee Traupel Some education is essential to enlighten you about this form of interactive marketing. Directories aren't Search Engines; they are web sites or information portals
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: All Along the Digital Watchtower by: Lee Traupel It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives
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: Creating Effective Opt-in E-Mail Campaigns by: Lee Traupel It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers,
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: Don't Become Another .com Road Kill by: Lee Traupel Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard?
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