: Written vs. Audio Marketing? by: Jeremy Gossman Are you ready for some interesting figures? * People remember only 10% of what they read * People remember only 20% of what they hear * But people remember 50% of what

Posted in: #Marketing #Audio #Recording #Microphone #Program #Uni-Directional #Uni-Directional-Microphone

Written vs. Audio Marketing?

by: Jeremy Gossman

Are you ready for some interesting figures?
* People remember only 10% of what they read
* People remember only 20% of what they hear
* But people remember 50% of what they both read and hear!
** And it is found that audio increases the web site viewers attention span by 45%
** Almost 80% of web users have audio!!!!!!
These figures reflect the neccesity of having audio on your website. There are 3 basic components to recording audio:

A Recording Program
A Uni-Directional Microphone
A Code that will call on your audio

Today, you will learn about the recording program. In order to record your voice or the sounds you desire, you must have a program that can do the job....
Total Recorder and Sonic Foundry's Sound Forge Studio 6.0 are 2 programs that come highly recommended.
To Find out more about these programs check out the links provided below:
www.totalrecorder.com www.sonicfoundry.com/main.asp
*Please note that there are several products at the Sonic Foundry website but for your recording purposes the Sound Forge Studio 6.0 will do the job and comes at a reasonable price.
#2 , a uni-directional microphone. A terrific uni-directional microphone can be found at Radio Shack.
www.radioshack.com
Once you get there, you will want to do a search for Uni-Directional Microphone.
*Or you could always go by your local Radio Shack or electronics store.
With the use of the a program such as Total Recorder or Sound Forge Studio 6.0 and a microphone, you can start the recording process!
Now all that's left is step #3 , a code that will call on your audio! This can be found at: www.audioplayerpro.com

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copyright 2003
Jeremy Gossman