: 24 Key Factors to Investigate When Analyzing ANY Business by: Jeremy Gossman It doesn't matter what business or investment you are looking at...it all comes down to analyzing a few key factors. The higher each of these

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24 Key Factors to Investigate When Analyzing ANY Business

by: Jeremy Gossman

It doesn't matter what business or investment you are looking at...it all comes down to analyzing a few key factors.
The higher each of these factors rate with you, plus the combination of them all, the better your potential for return.
Industry - Is the business's industry expanding or contracting?
Trends - Will you be ahead or behind the trends?
Timing - Are you early or late in the product & industry life cycle?
Products - Do they provide value for money to the end user?
Uniqueness - Does the company have any exclusivity, patents, etc?
Demand - How big is the market for the products & services?
Longevity - How long could the products last in the market?
Future - Are there more products "in the pipeline"?
Competition - Who else are you marketing against?
Profitability - Are there good profit margins?
Compensation - How much can you earn?
ROI - How soon can you return your initial investment?
Leverage - Do YOU have to do all the work or can you earn overrides?
Company - How long have they been in business?
Management - Who's running the company?
Legality - Does the company trade legally in all aspects?
Public or Private - Is the company listed on the Stock Market?
Marketing - How, what, why, when, where?
Global or Local - Does the company market worldwide or only local?
Internet - Are they "On the Net" and E-Commerce enabled?
Tools - Are you supplied with business tools to make your life easier?
Training - Will you be trained?
Commitment - how much time and/or money is required from you?
Lifestyle - Will you be able to live the lifestyle you planned?
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