: Publicizing Your Company by: Sue and Chuck DeFiore Got a huge need for publicity and a tiny publicity budget? You donâ€™t need to have a Madison Avenue-sized advertising budget to make your name known. Here are

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Publicizing Your Company

by: Sue and Chuck DeFiore

Got a huge need for publicity and a tiny publicity budget? You donâ€™t need to have a Madison Avenue-sized advertising budget to make your name known.
Here are five ideas to help you promote your company:
1. Write a column. Go to a local paper, no matter how small, and offer to write a column on your area of expertise or on business in general. Donâ€™t ask to be paid for it, and promise not to promote your company. You wonâ€™t need toâ€”your byline, words (and maybe even photograph) will do that.
2. Speak up. Make yourself available to talk to every civic, business and educational group that will have you. Stress your expertise, and, as with the column, never try to sell anythingâ€”except your reputation as a knowledgeable, trustworthy professional.
3. Write notes. Include a one- or two-line personal message with every piece of literature you send out. You can even write it on the material. This tactic helps customers see the person behind the company.
4. Be a joiner. Get involved in trade associations. You may spend a lot of time with competitors, but itâ€™s a way to let people know youâ€™re out there, and it will offer you opportunities to sell. In addition, be sure to join networking groups, and local community groups.
5. Be a sponsor. A few hundred dollars gets your company name on Little League caps; a little more, perhaps an ad at a roller rink. Donate money or materials to the local parade or a float. This buys goodwill and is great self-promotion.
So start revving up your publicity campaign today!
Copyright 2004 DeFiore Enterprises

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