: Can You Write Naturally and Get Good SE Ranking? by: Francisco Aloy The most effective way to write for your website is to keep the subject matter of your web page under tight focus. Notice I didn't say website; that's

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Can You Write Naturally and Get Good SE Ranking?

by: Francisco Aloy

The most effective way to write for your website is to keep the subject matter of your web page under tight focus. Notice I didn't say website; that's because the search engines don't spider websites, they spider web pages.
The search engines will look to see how well the related page title, keywords and body text apply to the subject matter. This means that if you are talking about widgets, your title, keywords and body copy should be tightly focused only on widgets. Stray from your main subject only when secondary ideas have very high relevancy and keep it short, sweet and get right back to your main subject matter.
To begin with, pick out your web page title and then a set of keywords that relate to your subject. After this, start to write the body copy in a style you're comfortable with and do your first draft.
While working on your first draft, use this guideline:
Use a rough outline to get your point across. Have a start, a middle and an ending. Make your points in the very middle of the body copy, as I'm doing right here.
Don't limit yourself to a mechanical formula for creating a keyword density because it will get in the way of your natural style.
Do your best to write in a free flowing manner as if you are talking to a good friend. Stay away from words or expressions that would make anybody reach for the dictionary.
If you can get your style to loosen-up, have some fun as you write for readers and visitors. Do your best to have the real you come through in your chosen writing style. This is something that will come on its own the more you do it.
For the second draft, do this:
Go over your writing and eliminate any fluff and revise it to make your meaning come through better. It could be there is an idea that needs expanding or perhaps you need to restructure a paragraph. Maybe there is another word that could provide a better description of an idea or term.
Finally, your third draft should include this:
Look at all the elements of your near finished piece and see how logical and smooth the transition is from opening, middle and closing paragraphs. Do they all seem to fit together well? Are you fully informing your readers on the subject without leaving out crucial information?
If you are satisfied with your results, it's time to go live! Upload the web page to your server and take a look at it; use this little web based utility I've found very helpful, the Submit Express Meta Tags Analyzer: www.submitexpress.com/analyzer/
The above utility will give you lots of information about your web page. Once you enter your URL look at the results and compare the relevancy numbers. Use the single keyword and double or triple keyword phrase to adjust your final results. Most of the time, you don't have to adjust your writing, only your particular choice and order of keywords.
Adjust your keyword choice and do your best to get good to excellent relevancy and keyword fit. Notice that this is the last step in the process since you want to preserve as much of your natural style as you can. If you do your best to stay focused on the subject matter of your web page, you shouldn't have to do many changes.
by Francisco Aloy
(C)2004 Francisco Aloy