: Color’s Mighty Power of Persuasion by: Maricon Williams Color is everywhere. It surrounds us. It’s with us every time. It does not only provide crucial visual cues but also influence our feelings and thoughts.

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Color’s Mighty Power of Persuasion

by: Maricon Williams


Color is everywhere. It surrounds us. It’s with us every time. It does not only provide crucial visual cues but also influence our feelings and thoughts. It captures our emotions thus can persuade us. However, up to what level can it influence us?
Color exudes character and identity. In fact it has been associated with a lot of things. Blue means male, water, peacefulness and sadness on the other hand, pink means female, weakness and softness. One of the powerful colors is red. It conveys love, passion, heat and fire. The brightest color is yellow. It connotes happiness, caution and slowdown. Even the status of living is associated with colors. Royalty and grandeur is associated with purple. There are still a lot of meanings in colors. Green means money, envy, spring and fertility. Brown means grounded, earth and environmental. Orange conveys warmth, Halloween and fall. Color form part of our daily lives. Our cheeks can be described as ‘red as beet’, our personality ‘green with envy’.
Sir Isaac Newton in the early 1600’s proved that light can create colors. The glass prism that Newton used caused white light to disperse into spectrum of colors. He named it red, orange, yellow, green, blue, indigo and violet. Colors flow in waves of varying length. A beam of light has frequency, wavelength and energy in it. In the spectrum the wavelengths are very narrow which ranges from 400 nm at the end of indigo to about 700 nm at the end of red. Lights that we cannot see like radio waves, microwaves and x-rays fall on either end of the visible spectrum of light.
Color is very compelling this is the reason why it is regarded as the most powerful design tool of all. If you have selected the right colors, then expect a strong emotional response from the viewers. In turn, it enhances communication by way of ensuring comprehension. This is because you are relaying the right message. On the contrary, if you choose the wrong colors, it can result to an irreparable mistake which may ruin your business strategy.
To thrive, all you have to do is to master the basics of color theory, user-interface design and its application. The first two can be clear-cut guides to create your perfect color. If made the right selection the viewers can easily comprehend what you want to communicate. Picking the right colors is the same way as choosing the right words to communicate. It is your key to achieve SUCCESS!

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