@MatthewCobb
Last seen: Wed 05 Oct, 2022
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Recent posts
: Long Sales Letters vs. Short Sales Letters by: Matthew Cobb Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting
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: A Magic Number for Writing Sales Letters by: Matthew Cobb When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran
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: Three Big Ol' Tips for Better Sales Letters by: Matthew Cobb Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just
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: Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers by: Matthew Cobb * Scanning and Skimming Practices * Whether you're writing e-mail messages or Web site sales letters, you need to know
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: The Damaging Admission--a Persuasive Technique by: Matthew Cobb We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what
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