: The Sellerâ€™s Creed by: Rick Beneteau I will not make sales. I will make Customers. I will target the heart of my Customer. Never their wallet. My Customer is the lifeblood of my business. Though I may sell

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The Sellerâ€™s Creed

by: Rick Beneteau

I will not make sales. I will make Customers.
I will target the heart of my Customer. Never their wallet.
My Customer is the lifeblood of my business.
Though I may sell my Customers what they want, I will deliver what they need and make their lives better.
Courtesy and Service are cornerstones of my relationship with my Customer.
I will view complaints as opportunities . . . opportunities to create lifelong Customers.
The quality of my products and how I treat my Customers will determine the level of My Success.
My prosperity will come from â€˜growingâ€™ people.
My best advertisement is my product, and, the Customer service behind it.
Making money without making friends is not good business.
I will guide my business with the perfect blend of heart and mind.
I will make Integrity my trademark. After all, isnâ€™t integrity all I have and all I will be remembered for?
I will compete only against myself as the only true measurement is against myself.
It is fine to fail. In fact, it is most often a requirement of success.
My reputation is everything - my ego, nothing.
Every pittance I earn unjustly is a debt of fortune I must repay.
No matter the fame or fortune that may follow me, My values, My family and My friends must remain at the very core of my being.
Better I be trusted and respected, than be materially rich.
Better I be a dolphin swimming with sharks, than a shark.
(you can download an mp3 of The Seller's Creed here: www.bettersalesrightnow.com/creed.mp3)

© Rick Beneteau