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: Sales Force of the Future -- "It's Not About Selling" by: Rick Johnson Jeff Gitomer coined the phrase at a recent convention: "It's not about what you are selling, it's about what the customer is buying." In reality,
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: Loyalty Programs May Keep Customers Coming Back – But First You’ve Got to Earn their Trust by: Julia Hyde Remember trading stamps? If you’re over 40, chances are you will. Every time you shopped
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: At Your Service: The Ten Commandments of Great Customer Service! by: Susan Freidmann Customer service is an integral part of our job and should not be seen as an extension of it. A company’s most vital asset is
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: 5 Ways to Mine Gold From Your Testimonials by: Roger C. Parker One often-overlooked asset of your business is the testimonials you receive from happy, satisfied customers. Most businesses receive favorable customer comments
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: 4 Customer Service Mistakes Companies Should Avoid Making by: Russ Mate 1) Being placed on hold endlessly. Don't you just love it when you call a company and they place you on hold, leaving you to listen to their latest
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: Communicating Value by: Terence R. Traut Abstract: People buy for their reasons, not yours. This article covers the key elements that prospects want to hear you talk about. Always, but especially during lean times,
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