Tag: Target-Audience
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: What Is "Best Practice" Public Relations? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: PR Buyers Beware! by: Robert A. Kelly It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who
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: Public Relations Productivity by: Robert A. Kelly Should it be measured in “publicity by the pound,†or by how well external audience behaviors help achieve the organization’s key objectives? I opt
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: A Simple Formula for Success by: Robert A. Kelly Leaders in the business world need public relations big time, and they show it every day. How? By staying in touch with their most important external audiences and by
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: Why Small Business Must Turn to PR by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: PR: Ouch! Tells the Tale by: Robert A. Kelly Ever get the feeling that your public relations program isn’t doing much about the behaviors of your important outside audiences? Those audiences whose actions have
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: Public Relations: Why it Works by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: Public Relations Mixup? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count
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: Don't Put Up With "Junk PR" by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word
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: Don't Need No Stinking PR? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word
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: Are You PR-Challenged? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count
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: "Publicrelationistas?" by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count
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: Want PR's Full Value? by: Robert A. Kelly Make sure somebody is worrying about those outside audience behaviors you need to help reach your objectives. And I mean the kind of behaviors you like: prospective buyers browsing
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: Make Your PR Budget Work Harder by: Robert A. Kelly Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that
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: Public Relations: Toast? by: Robert A. Kelly Could be, when unit managers in businesses, non-profits and associations don’t get the really important external audience behaviors they need to achieve their department,
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: Managers: Are You PR-Fit? by: Robert A. Kelly Can you honestly say that your business, non-profit or association’s key outside audiences behave in ways that help lead to your success on-the-job? Or, have you
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: Not Getting the PR Results You Want? by: Robert A. Kelly The reason might be this simple: as a business, non-profit or association manager, you’re too focused on communi- cations tactics and not on a workable blueprint
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: The Best PR Has to Offer Managers by: Robert A. Kelly How cool is this? You’re a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from
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: Managers Who Spend PR $$ Wisely by: Robert A. Kelly If you are a department, division or subsidiary manager, your budget is a precious possession whether you work for a business, a non-profit or an association. So why
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: Know What Matters Most About PR? by: Robert A. Kelly When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions
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: A Manager's PR Paradigm by: Robert A. Kelly If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on
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: Managers, Got a Grip on Your PR? by: Robert A. Kelly What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you’re
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: Managers, Have You Been Shortchanged? by: Robert A. Kelly You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions
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: Sound Like Your Situation? by: Robert A. Kelly What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience
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: Focus on Your Target Audience! by: Robin Nobles Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience:
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: Content is Crucial! by: Akanksha Sinha Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to
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