: Are You The Master? by: John Colanzi Have you noticed some of these posts in the forums or the feedback sections of the marketing ezines? Is anybody really making money online? I've been promoting this program

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Are You The Master?

by: John Colanzi

Have you noticed some of these posts in the forums or the feedback sections of the marketing ezines?
Is anybody really making money online?
I've been promoting this program for months and I'm not making any money. Is it a scam?
What's the best program to promote?
What's the best product to sell online?
Well if you're still asking these questions, you don't under- stand.
Product doesn't matter!
The program doesn't matter!
Unless the product or program is a scam, you can make money!
If someone is making money selling that product or service, you can too!
Are they better than you?
Are they smarter than you?
I don't think so.
You've got to get it in your head before you can carry it on your hip.
When you're ready the money will come.
I remember listening to an audiocassette years ago by a marketer by the name of Rich George. He told the story of "The Fiddle And The Bow."
It's been a long time since I listened to that tape, but the ideas are just starting to sink in.
I wasn't ready to hear the message back then, but I am now and hopefully so are you.
There was an auction in a small town and the next item to be auctioned off was a dust covered fiddle and a bow.
The auctioneer announced "How much will you bid for this fiddle and this bow?"
The bids came slowly and gradually reached .
The auctioneer was ready to bang the gavel to complete the sale, when an elderly man in shabby clothes came up and tugged on his sleeve.
They whispered for a short time and the auctioneer finally gave in to the man.
The man walked up and took a handkerchief out of his pocket to polish the fiddle and dust off the bow.
That old man began playing the most beautiful music that the town had ever heard. As he finished he handed the fiddle back to the auctioneer.
The auctioneer walked up to the microphone and announced "How much will you bid on this magnificent violin and this exquisite bow?"
The bidding was fast and furious and that violin sold for ten thousand dollars.
What was the difference between that fiddle and the magnificent violin?
The touch of the masters hand.
Are you the master?
I hope you don't take as long as I did to let this lesson sink in.
Stop selling steaks and start selling the sizzle.
Wishing You Success,
John Colanzi
PS: Rich, thank you wherever you are.