: Build Your Marketing Muscle by: Sopan Greene, M.A. During a saxophone lesson the other day I realized how much regular practice can help a part time internet marketer. My teacher taught me a long time ago to just play

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Build Your Marketing Muscle

by: Sopan Greene, M.A.


During a saxophone lesson the other day I realized how much regular practice can help a part time internet marketer. My teacher taught me a long time ago to just play for 15 minutes a day to progress. I was shocked when I first started doing it, but it works. And it works fast.
As I've applied that theory to my business I've seen the same rewards. If you have a tight schedule, it's actually better to work on marketing for 15 minutes a day than it is to come up with a block of hours to get a lot done.
The reason why is that a habit to make a little time a day to focus on your business keeps the ideas flowing and consistently builds your marketing muscle. It's also a lot easier to find 15 minutes every day than it is to find an hour or more.
Think about it. In 15 minutes you can send out some articles, work on an article or send some e-mails for ad swaps. All of these activities are building your exposure and your list.
Most internet marketers are part timers for at least 6 months to year depending on how much time they spend on their business. If you can go for a half hour or an hour or more a day go for it. But most newbies are struggling to put in 5 hours on weekdays while juggling a full time job and a busy family life.
The key is to pick an amount of time you know you can do. Commit to spending that amount of time every weekday with longer times on the weekend. If you can do it at the same time every day it works easier. Treat this time like it's an important appointment with an important person. (You are an important person aren't you? No one else will build your business.) Don't let anything break your date with your business.
Too many folks fail because they simply don't treat their business like it's a business. A hobby is something that costs you money and you work on when you feel like it. A business is something that makes you money and you work on it even when you don't feel like it. You deserve to reap the rewards that an online business brings.
The profits are bigger down the road, but treating your business with a business attitude will get you there faster. A 15 minute a day habit can build your marketing muscle and accelerate your progress.
Give it a whirl. What have you go to lose?

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