Tag: Relations
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: A Blueprint for Managing your PR by: Robert A. Kelly OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit’s
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: Add Some Firepower to your PR by: Robert A. Kelly Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine. But they’re not the
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: Don't Get Caught With Your PR Down! by: Robert A. Kelly Why risk the embarassment when with a little basic PR training, you as a business, non-profit or association manager can always be ready for battle? Never again
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: What Kind of PR Makes Sense? by: Robert A. Kelly For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with
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: Inoculate Yourself Against Bad PR by: Robert A. Kelly What is bad PR? Well, if you’re a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside
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: Do You Have an Exclusive Market Segment? by: Robert A. Kelly You do if you’re a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division
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: PR: Your 500 Pound Gorilla by: Robert A. Kelly What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors
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: Turn your Business’ New Year Resolutions in PR Revolutions by: Shannon Cherry, APR, MA As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year
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: Imagine PR Like This Helping You by: Robert A. Kelly As the kids say, how cool is this? You’re a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors
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: Public Relations – Defining Your Organization from the Inside Out by: Agnes Brousseau What do your customers say about your company? Would you let your major competitor control your sales strategy? Public relations
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: This is the Power of PR by: Robert A. Kelly The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization’s success. Its power
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: Is This the PR You Thought You Were Getting? by: Robert A. Kelly You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading
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: Attention PR Shoppers! by: Robert A. Kelly As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences
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: Same Old, Same Old PR Still Tops by: Robert A. Kelly Like human nature over time, the power of good public relations remains the same. Whether you are a manager working for a business, a non-profit or an association,
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: If I Were Coaching You by: Robert A. Kelly If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way. Use
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: PR: The Thrill of a Good Idea by: Robert A. Kelly The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea! And it becomes more
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: PR: A Potent Force for Success by: Robert A. Kelly What’s REALLY potent for a business, non-profit or association manager is public relations’ ability to alter individual perception leading to changed behaviors.
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: PR: Here's All You Need to Know by: Robert A. Kelly Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors. Especially when you create external stakeholder behavior
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: Maybe the Strongest PR on Planet Earth? by: Robert A. Kelly Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change
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: Is This Any Way to Run Your PR? by: Robert A. Kelly You bet! Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them
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: Why PR is an Engine for Economic Growth by: Robert A. Kelly Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside
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: A Great Way to Do PR by: Robert A. Kelly As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter,
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: PR Where it Matters Most by: Robert A. Kelly What’s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders? Nothing. Those stakeholder
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: Move Key Audiences to Actions You Want by: Robert A. Kelly How? Try a blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can
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: PR: Let's Cut to the Chase by: Robert A. Kelly If your key – that’s KEY – outside audiences don’t exhibit the kind of behaviors that lead to results like these, you need to take a closer look
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: PR Still a Mystery to Some by: Robert A. Kelly Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about. The casual
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: The Most Important PR In America by: Robert A. Kelly Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager’s
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: Managers and PR: One Thing Is Clear by: Robert A. Kelly As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of
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: Managers, Which PR Is Right For You? by: Robert A. Kelly An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics.
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: Moving Key Audiences to Take Action? by: Robert A. Kelly You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or
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: A PR Question For Chinese Managers by: Robert A. Kelly As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers – tutored as they have been
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: Right PR Focus A Powerful Advantage by: Robert A. Kelly Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something
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: How to Keep PR Working for You by: Robert A. Kelly Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking.
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: How PR Helps Fiercely Competitive Managers by: Robert A. Kelly Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire
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: A PR Surprise for Managers by: Robert A. Kelly For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations
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: The Worst PR Mistakes by: Robert A. Kelly For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors. Mistake #1 – You limit your PR activity pretty much to
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: PR That Entrepreneurs Often Overlook by: Robert A. Kelly If that sounds like you, here’s what you may be missing once the new enterprise is launched Public relations that really does something about the behaviors
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: Your Organization: What Role PR? by: Robert A. Kelly As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate
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: PR: What's the Point? by: Robert A. Kelly Here’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create,
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