Tag: Relations
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: PR: What's the Point? by: Robert A. Kelly Here’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create,
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: Your Organization: What Role PR? by: Robert A. Kelly As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate
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: PR That Entrepreneurs Often Overlook by: Robert A. Kelly If that sounds like you, here’s what you may be missing once the new enterprise is launched Public relations that really does something about the behaviors
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: The Worst PR Mistakes by: Robert A. Kelly For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors. Mistake #1 – You limit your PR activity pretty much to
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: A PR Surprise for Managers by: Robert A. Kelly For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations
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: How PR Helps Fiercely Competitive Managers by: Robert A. Kelly Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire
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: How to Keep PR Working for You by: Robert A. Kelly Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking.
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: Right PR Focus A Powerful Advantage by: Robert A. Kelly Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something
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: A PR Question For Chinese Managers by: Robert A. Kelly As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers – tutored as they have been
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: Moving Key Audiences to Take Action? by: Robert A. Kelly You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or
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: Managers, Which PR Is Right For You? by: Robert A. Kelly An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics.
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: Managers and PR: One Thing Is Clear by: Robert A. Kelly As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of
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: The Most Important PR In America by: Robert A. Kelly Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager’s
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: PR Still a Mystery to Some by: Robert A. Kelly Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about. The casual
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: PR: Let's Cut to the Chase by: Robert A. Kelly If your key – that’s KEY – outside audiences don’t exhibit the kind of behaviors that lead to results like these, you need to take a closer look
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: Move Key Audiences to Actions You Want by: Robert A. Kelly How? Try a blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can
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: PR Where it Matters Most by: Robert A. Kelly What’s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders? Nothing. Those stakeholder
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: A Great Way to Do PR by: Robert A. Kelly As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter,
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: Why PR is an Engine for Economic Growth by: Robert A. Kelly Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside
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: Is This Any Way to Run Your PR? by: Robert A. Kelly You bet! Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them
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: Maybe the Strongest PR on Planet Earth? by: Robert A. Kelly Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change
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: PR: Here's All You Need to Know by: Robert A. Kelly Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors. Especially when you create external stakeholder behavior
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: PR: A Potent Force for Success by: Robert A. Kelly What’s REALLY potent for a business, non-profit or association manager is public relations’ ability to alter individual perception leading to changed behaviors.
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: PR: The Thrill of a Good Idea by: Robert A. Kelly The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea! And it becomes more
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: If I Were Coaching You by: Robert A. Kelly If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way. Use
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: Same Old, Same Old PR Still Tops by: Robert A. Kelly Like human nature over time, the power of good public relations remains the same. Whether you are a manager working for a business, a non-profit or an association,
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: Attention PR Shoppers! by: Robert A. Kelly As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences
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: Is This the PR You Thought You Were Getting? by: Robert A. Kelly You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading
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: This is the Power of PR by: Robert A. Kelly The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization’s success. Its power
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: Public Relations – Defining Your Organization from the Inside Out by: Agnes Brousseau What do your customers say about your company? Would you let your major competitor control your sales strategy? Public relations
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: Imagine PR Like This Helping You by: Robert A. Kelly As the kids say, how cool is this? You’re a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors
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: Turn your Business’ New Year Resolutions in PR Revolutions by: Shannon Cherry, APR, MA As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year
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: PR: Your 500 Pound Gorilla by: Robert A. Kelly What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors
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: Do You Have an Exclusive Market Segment? by: Robert A. Kelly You do if you’re a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division
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: Inoculate Yourself Against Bad PR by: Robert A. Kelly What is bad PR? Well, if you’re a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside
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: What Kind of PR Makes Sense? by: Robert A. Kelly For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with
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: Don't Get Caught With Your PR Down! by: Robert A. Kelly Why risk the embarassment when with a little basic PR training, you as a business, non-profit or association manager can always be ready for battle? Never again
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: Add Some Firepower to your PR by: Robert A. Kelly Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine. But they’re not the
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: A Blueprint for Managing your PR by: Robert A. Kelly OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit’s
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: What's Important About PR? by: Robert A. Kelly Quite a bit, actually. Public relations helps business, non-profit and association managers achieve their managerial objectives with results like these. New proposals for
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: PR: Am I Getting a Good Deal? by: Robert A. Kelly You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed behaviors you need. Especially
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: Anxious About Your Public Relations? by: Robert A. Kelly Shooting from the hip always creates anxiety. Especially when managers order a communications tactic here, another there, but fail to base them on a realistic
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: What Is "Best Practice" Public Relations? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: Recessions Don't Last Forever! by: Robert A. Kelly Recessions Don’t Last Forever! It could, but what if it doesn’t? Will you be prepared? Will those key external audiences of yours, whose behaviors
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: Why Good PR Warrants Your Attention by: Robert A. Kelly Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and
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: What You Don't Know About PR Can Hurt You by: Robert A. Kelly And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press
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: PR Buyers Beware! by: Robert A. Kelly It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who
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: How PR Makes a Manager's Life Easier by: Robert A. Kelly Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative
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: Why Not Juice-Up Your PR? by: Robert A. Kelly Say, from tactics like special events, brochures and press releases to a public relations effort more in keeping with the challenges you face as a business, non-profit or
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: Ignore PR at Your Peril! by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word
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: How to Take Advantage of Public Relations by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: PR and the Small Matter of Results by: Robert A. Kelly As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on
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: Take the High Ground With Quality PR by: Robert A. Kelly Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external “publicsâ€
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: How Public Relations Changes Minds by: Robert A. Kelly Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else – the kind
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: So What's Wrong With Strategic? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: PR: How Sweet It Is! by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word
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: Just What Kind of PR Matters to You? by: Robert A. Kelly Parties, videos, booklets and column plugs? Or public relations that does something positive and directly about those important outside audiences of yours whose
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: PR Is Just Smart Business by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word
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: PR Failure Defined by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count
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: A Well-Oiled Strategy Machine by: Robert A. Kelly Yes, that’s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about
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: Which PR? Judge for Yourself by: Robert A. Kelly You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary. Which means you can make
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: Publicity Performance Not Enough? by: Robert A. Kelly Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better
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: Time to Spruce Up Your Public Relations? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: Public Relations Productivity by: Robert A. Kelly Should it be measured in “publicity by the pound,†or by how well external audience behaviors help achieve the organization’s key objectives? I opt
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: Easy to be Foolish About PR by: Robert A. Kelly In fact, here are three really foolish goofs made by too many business, non-profit and association managers. If that’s you, you foolishly do nothing positive about
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: PR: Behavior Modification Specialist by: Robert A. Kelly While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily
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: It's Just Common Sense! by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word
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: Can Small PR Firms Deliver Huge Results? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: PR: Ouch! Tells the Tale by: Robert A. Kelly Ever get the feeling that your public relations program isn’t doing much about the behaviors of your important outside audiences? Those audiences whose actions have
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: Successful Small Businesses Use PR by: Robert A. Kelly It’s obvious when a small business has accepted the fact that its most important outside audiences need lots of care and feeding. They do something about it.
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: Where is the Best PR Value? by: Robert A. Kelly Wherever the fundamental premise of public relations is practiced. Look at what it suggests. People act on their own perception of the facts before them, which leads to
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: Public Relations: Why it Works by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: Why PR Packs a Punch by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count
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: Get PR Off the Bench by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count
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: Public Relations Mixup? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count
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: Don't Put Up With "Junk PR" by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word
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: Don't Need No Stinking PR? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word
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: Are You PR-Challenged? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count
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: How About MANAGING Your Own PR? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: Are You a PR Chowderhead? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word
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: PR: Let's Talk Fundamentals by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word
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: Want PR's Full Value? by: Robert A. Kelly Make sure somebody is worrying about those outside audience behaviors you need to help reach your objectives. And I mean the kind of behaviors you like: prospective buyers browsing
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: Use Every Weapon You Have by: Robert A. Kelly One of the strongest weapons available allows business, non-profit and association managers to begin changing the behaviors of their key external audiences in ways that lead
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: Make Your PR Budget Work Harder by: Robert A. Kelly Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that
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: Are You the Culprit? by: Robert A. Kelly Are you a manager who pretty much ignores your organization’s important outside audiences? If that’s you, do you realize how difficult you’re making it to
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: Managers Who Leave PR to Others by: Robert A. Kelly You’re a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping
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: Why All Managers Are Alike by: Robert A. Kelly Because, like you I suspect, they have key target audiences whose behaviors help or hinder them in achieving their organizational objectives. But even in their own best
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: Public Relations: Toast? by: Robert A. Kelly Could be, when unit managers in businesses, non-profits and associations don’t get the really important external audience behaviors they need to achieve their department,
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: The Ultimate PR "Scam" by: Robert A. Kelly It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their
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: PR: Room at the Bottom? by: Robert A. Kelly When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the
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: Managers, Start Your PR by: Robert A. Kelly There’ll never be a better time for a manager working for a business, non-profit or association to ask this question: “Am I getting the public relations results
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: Hey, Mr/Ms Manager! by: Robert A. Kelly Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving
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: If Your PR Can't Do This, Bag It! by: Robert A. Kelly As a business, non-profit or association manager, why continue a public relations effort that doesn’t deliver the key external audience behaviors you need to
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: Something "New" For Managers? by: Robert A. Kelly A new public relations blueprint could be a good idea if you’re a business, non-profit or association manager who’s not getting the important external audience
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: Managers and PR Genius by: Robert A. Kelly The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior
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: Managers: Are You PR-Fit? by: Robert A. Kelly Can you honestly say that your business, non-profit or association’s key outside audiences behave in ways that help lead to your success on-the-job? Or, have you
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: Not Getting the PR Results You Want? by: Robert A. Kelly The reason might be this simple: as a business, non-profit or association manager, you’re too focused on communi- cations tactics and not on a workable blueprint
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: The Best PR Has to Offer Managers by: Robert A. Kelly How cool is this? You’re a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from
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: How Managers Hit PR Paydirt by: Robert A. Kelly As a business, non-profit or association manager, you’ll know it’s PR paydirt when you’re able to persuade your key external stakeholders to your way
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: When Managers Play the PR Card by: Robert A. Kelly The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives. Playing that
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