Tag: Public-Relations
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: How Managers Hit PR Paydirt by: Robert A. Kelly As a business, non-profit or association manager, you’ll know it’s PR paydirt when you’re able to persuade your key external stakeholders to your way
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: Mission-Critical Public Relations? by: Robert A. Kelly As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical. And particularly
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: Managerial Survival Key by: Robert A. Kelly For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary
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: Managers Who Spend PR $$ Wisely by: Robert A. Kelly If you are a department, division or subsidiary manager, your budget is a precious possession whether you work for a business, a non-profit or an association. So why
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: PR Going According to Plan? by: Robert A. Kelly Think carefully! You’re a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives.
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: Managers Need Basic PR by: Robert A. Kelly True, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key
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: Know What Matters Most About PR? by: Robert A. Kelly When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions
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: A Manager's PR Paradigm by: Robert A. Kelly If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on
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: Managers, Got a Grip on Your PR? by: Robert A. Kelly What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you’re
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: Managers, Have You Been Shortchanged? by: Robert A. Kelly You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions
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: PR: Time For a New Playbook? by: Robert A. Kelly When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.
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: Why Do You Want PR? by: Robert A. Kelly To get someone’s name in the newspaper or a product mention on a radio talk show? If that’s all you expect, fine. But that response tells me that, as a business,
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: How Real PR Works by: Robert A. Kelly For some, public relations works well when their news release or special event winds up in the newspaper or on the radio. For others, public relations works best when it does something
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: Managers: Paying for PR-Lite? by: Robert A. Kelly As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key
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: PR Advice You Didn't Ask For by: Robert A. Kelly Although, as a business, non-profit or association manager, you may be glad this came your way. Especially if your current public relations effort is delivering more
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: Want This Kind of PR? by: Robert A. Kelly PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association? PR that uses its fundamental
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: Do You Really Need PR? by: Robert A. Kelly The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you’re
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: PR: Focus on What Matters! by: Robert A. Kelly Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing
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: Managers: Can We Agree on This? by: Robert A. Kelly Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money’s worth. In particular,
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: Managers: Why Not PR Like This? by: Robert A. Kelly I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business,
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: Managers: Why PR is SO Key by: Robert A. Kelly When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions
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: Managers: A Key to Your Survival by: Robert A. Kelly Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there. But among
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: Managers: PR More Than Tix and Plugs? by: Robert A. Kelly You bet! And in three ways vital to you as a business, non-profit or association manager. To succeed, your public relations effort needs to do something really
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: PR Essential to your Success by: Robert A. Kelly Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside
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: Managers Who Tap Into PR's Value by: Robert A. Kelly Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that
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: Public Relations' 8 Fix Factors by: Robert A. Kelly I say to business, non-profit and association managers, a key part of your job description is – or should be – do everything you can to help your organization’s
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: What Many PR Users Ignore by: Robert A. Kelly Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared
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: Why PR is a Vital Force by: Robert A. Kelly Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim on
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: Managers: Get Real, Please! by: Robert A. Kelly Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it! Especially
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: Leveraging your Reputation - Making PR Work for You by: Barry Forward We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what
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: The Truth About Public Relations by: Robert A. Kelly The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving
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: Writing Suitable Copy for the Press by: Carolyn Moncel Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice
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: Sound Like Your Situation? by: Robert A. Kelly What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience
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: Do-It-Yourself Public Relations by: Bonnie Jo Davis "Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do? You have dozens, hundreds or even thousands of competitors
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: Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis by: Richard Cunningham Prior to launching a new public relations campaign, evaluate the media coverage you’ve gained and dig deep into
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: PR: The Wildcard Marketing Strategy by: Dali Singh What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information
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: Public Relations by: Jan Fritz The wind of changes... The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload
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