@CJHayden
Last seen: Sun 02 Oct, 2022
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Recent posts
: Turning Your Services into a Product by: C.J.Hayden One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can't be seen, touched, or tasted. Until your
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: Can't You See I'm Working? by: C. J. Hayden For many working parents, telecommuting or a home business may seem like the answer to your prayers. You want to have more time with your kids and greater flexibility, so you
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: Oh No! Not Another Meeting! by: C.J.Hayden We’ve all had that reaction at one time or another when someone suggests there should be a meeting to resolve a problem, make a plan, or update each other on our progress.
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: Networking on the Net by: C. J. Hayden Networking is one of the most effective ways to find clients for any consulting or professional services business. But if you limit your networking to only what you can do in person,
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: Will Seminars Get You Clients? by: C.J. Hayden I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving
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: What's Your Marketing Attitude? by: C.J. Hayden Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly
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: Tooting Your Own Horn by: C.J. Hayden "If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous Every day in your business, something
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: Breaking The Voice Mail Barrier by: C.J. Hayden Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call
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: Lack Of Business Isn't Always The Problem by: C.J. Hayden When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still
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: New Year's Revolution by: C.J. Hayden No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you
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: Marketing The Real You by: C.J. Hayden I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice,
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: Understanding The Corporate Buyer by: C.J. Hayden Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's
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: Make Your Web Site Work More So You Can Work Less by: C.J. Hayden Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool?
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: Cracking The Billable Hours Ceiling by: C.J. Hayden How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause
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: Changing Your Position When There's Competition by: C.J.Hayden Are you finding many of your best prospects already working with competitors? When you pursue a new opportunity, is someone else capturing the prize? Maybe
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: Is Procrastination Holding You Back? by: C.J. Hayden When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like "call Donna Sanchez" and "follow up with Floyd Corp."
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: Marketing or Selling -- Which Is More Important? by: C.J. Hayden A question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have
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: Don't Wait for Tax Time to Look at the Bottom Line by: C.J. Hayden A curious thing happens to entrepreneurs in the spring of every year. They wake up one day and realize they had better figure out how much money they
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