Tag: Tactics
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: How PR Helps Fiercely Competitive Managers by: Robert A. Kelly Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire
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: A PR Question For Chinese Managers by: Robert A. Kelly As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers – tutored as they have been
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: Add Some Firepower to your PR by: Robert A. Kelly Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine. But they’re not the
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: A Blueprint for Managing your PR by: Robert A. Kelly OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit’s
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: Anxious About Your Public Relations? by: Robert A. Kelly Shooting from the hip always creates anxiety. Especially when managers order a communications tactic here, another there, but fail to base them on a realistic
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: What Is "Best Practice" Public Relations? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: PR Buyers Beware! by: Robert A. Kelly It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who
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: PR and the Small Matter of Results by: Robert A. Kelly As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on
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: PR Is Just Smart Business by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word
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: PR: Ouch! Tells the Tale by: Robert A. Kelly Ever get the feeling that your public relations program isn’t doing much about the behaviors of your important outside audiences? Those audiences whose actions have
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: Public Relations Mixup? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count
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: Are You a PR Chowderhead? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word
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: Don't Use PR... by: Robert A. Kelly …lose the confidence of your key target audiences… discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary
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: Managers Who Spend PR $$ Wisely by: Robert A. Kelly If you are a department, division or subsidiary manager, your budget is a precious possession whether you work for a business, a non-profit or an association. So why
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: PR: Time For a New Playbook? by: Robert A. Kelly When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.
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: Why Don't They Just Get It Done: 7 Performance Tactics for CEO's by: Otan Logi Why Don't They Just Get It Done: 7 Performance Tactics for CEO's Otan Logi - Tactical Advisor Associates Buckling under the weight of chronic
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: Top 5 Ways to Generate Qualified Leads for Your Small Business by: Jeremy Cohen Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing
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: The Big-Pay Off -- Brand Value by: Beth Brodovsky Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering
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: Marketing and the Hired Guerrilla by: Claire-Jean Korzenewski It’s a jungle out there, so know and use your guerrilla marketing tactics! Jay Conrad Levinson wrote the book that started it all, the popular guerrilla
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: Is Your Marketing Strategy Killing Your Profits? by: Charlie Cook With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with
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: Alarming Marketing Trend by: Mac McIntosh One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to
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: The New Art of War, Tactics, and Power by: Rodney Ohebsion To rise and flourish in the world, you need to act according to how things really are, and you need to be a good strategist and manager. Most of the tactical
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: Who's the You Running Your Life? by: Keith Varnum Get Drama and Trauma Out of Your Karma You finally make a friend or get a hot date with someone you're attracted to-then blow it by acting aloof or not being yourself.
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: Grocery Shopping Tips by: Kelly Kennedy The grocery store is full of delicious items that may all seem tempting to buy however use these tips to keep your costs down and not purchase more than you need. Before Heading
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: Motivation To Change, Why Is It So Hard? by: Lynne Dean We encounter constant changes throughout our life; it could be educational, health, relationships or financial, and of course with oneself. Maintaining or increasing
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: Inspiration, the Living Force by: Lynne Dean These moments of awareness are powerful motivators. They boost our spirit and expand our view of certain joys we don’t have the chance to appreciate every day. They
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: Got Goals? Did You Reach Them? by: Lynne Dean Most of us have goals. Big ones, small ones. But not always do we follow through with them and that...hum…could be dangerous. You see, within a lifetime our goals
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: Music & Intelligence: Will Listening to Music Make You Smarter? by: Duane Shinn Will listening to music make you smarter? Will learning to play a musical instrument make your brain grow larger than normal? Questions
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: Discovering Your Strengths by: Kathy Paauw "Most Americans do not know what their strengths are. When you ask them, they look at you with a blank stare, or they respond in terms of subject knowledge, which is the wrong
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: A Few Simple Things You Must Do If You Want To Be Wealthy by: Saleem Rana Making money is easy when you move to cause rather than living out effects. Let me draw a simple analogy to clarify my point. Imagine standing
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: A Simple Cure For Anxiety And Depression by: Saleem Rana Our innate desire is to be happy, and when we move away from it, we experience fear. This fear is actually millions of years old, for it arises from the biological
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: The Ultimate Kick-Butt Motivational Lesson by: Robert Evans How often have you struggled with yourself over the work that needs to be done? How many times have you put off performing some task or other because it's too
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: Why Failure is Good for You by: Jimmy Roos How do you view failure? Do you see it as something negative that you don't want to be associated with or do you see it as something positive? Most people in the world don't
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: The Accidental Leader by: Steve Wright It was never planned, it just happened. After years of enjoying what you do, and consequently doing quite well, your efforts and results have been recognised by management. They
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