Tag: Message
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: PR: What's the Point? by: Robert A. Kelly Here’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create,
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: Save Time When You Write by: Robert F. Abbott I'm in the process of moving from one computer to another, and one of the things I really miss so far is a good keystroke macro program. That's a program, a communication technology,
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: Why Mobile SMS/Text Messaging? by: Vijay Shukla What is Mobile SMS/ Test Messaging? Mobile text Messaging, or Short Message Service (SMS), as we all know it, is the ability to send and receive text messages to and from
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: The Seven Essential Elements To Successful Business Communication by: Lee Hopkins The seven essentials of business communication There are seven essential elements to successful business communication: Structure Clarity Consistency Medium
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: Public Relations – Defining Your Organization from the Inside Out by: Agnes Brousseau What do your customers say about your company? Would you let your major competitor control your sales strategy? Public relations
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: Secure Method of Communication by: Max Penn Introduction... In today's business world, your business competitors will often try and get an edge over you by any means possible.This includes attempts at intercepting your
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: Recessions Don't Last Forever! by: Robert A. Kelly Recessions Don’t Last Forever! It could, but what if it doesn’t? Will you be prepared? Will those key external audiences of yours, whose behaviors
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: PR: How Sweet It Is! by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word
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: PR Is Just Smart Business by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word
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: PR Failure Defined by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count
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: A Well-Oiled Strategy Machine by: Robert A. Kelly Yes, that’s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about
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: Time to Spruce Up Your Public Relations? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: Public Relations Productivity by: Robert A. Kelly Should it be measured in “publicity by the pound,†or by how well external audience behaviors help achieve the organization’s key objectives? I opt
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: Five EASY Ways to Improve Your Business Writing by: Melinda Copp Have you ever wondered why some people can make millions writing books, and others (maybe you) can’t even complete a simple business letter worth
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: Success And Communication by: David Bell Everything we do in life requires communication. Personal and business success often hinges on how well we understand others and how well they can understand us. If one of the
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: Why Small Business Must Turn to PR by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: Successful Small Businesses Use PR by: Robert A. Kelly It’s obvious when a small business has accepted the fact that its most important outside audiences need lots of care and feeding. They do something about it.
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: Where is the Best PR Value? by: Robert A. Kelly Wherever the fundamental premise of public relations is practiced. Look at what it suggests. People act on their own perception of the facts before them, which leads to
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: Why PR Packs a Punch by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count
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: Don't Put Up With "Junk PR" by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word
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: Don't Need No Stinking PR? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word
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: Are You PR-Challenged? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count
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: How About MANAGING Your Own PR? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
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: "Publicrelationistas?" by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count
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: PR: Let's Talk Fundamentals by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word
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: Don't Use PR... by: Robert A. Kelly …lose the confidence of your key target audiences… discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary
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: PR: Room at the Bottom? by: Robert A. Kelly When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the
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: Managers: Are You PR-Fit? by: Robert A. Kelly Can you honestly say that your business, non-profit or association’s key outside audiences behave in ways that help lead to your success on-the-job? Or, have you
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: When Managers Play the PR Card by: Robert A. Kelly The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives. Playing that
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: Managerial Survival Key by: Robert A. Kelly For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary
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: Two Steps to Improving Your Marketing Success by: Joel Sussman Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both
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: The Ten Habits of Highly Effective Speakers by: Sandra Schrift Successful speakers do not do all the right things all the time. They often take risks and risk bombing. But all top speakers take daily action, to move towards
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: Present Your Message with Power and Pizzazz by: Della Menechella If you’re ready to kick your career or business up to the next level, then make it a goal to become a powerful presenter. People view savvy communicators
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: What’s Wrong With You, Why Don’t You Understand Me? by: Della Menechella Recently while waiting for our lunch to be served in a nearby restaurant, my husband Michael and I were discussing our son’s
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: What is SMS? by: S. Housley What is SMS? SMS, also known as short messaging service, is the rage in Europe and parts of Asia. Gradually SMS is gaining momentum in the US as a low cost messaging solution. SMS is defined
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: Body Language Speaks Louder Than Words by: Lydia Ramsey Has it ever occurred to you how much you are saying to people even when you are not speaking? Unless you are a master of disguise, you are constantly sending messages
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: Managers: Paying for PR-Lite? by: Robert A. Kelly As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key
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: Do You Really Need PR? by: Robert A. Kelly The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you’re
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: Strategic Checklists by: Robert F. Abbott I've been through a couple of checklists in the past few days, and it's reaffirmed my faith in their effectiveness as a communication tool. Now, there are at least a couple of
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: Getting Results from Your Writing & Speaking by: Robert F. Abbott When we communicate, we usually want something to happen. We want results. And, when we’re conscious of results, we’re seeking effective communication.
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: Public Relations' 8 Fix Factors by: Robert A. Kelly I say to business, non-profit and association managers, a key part of your job description is – or should be – do everything you can to help your organization’s
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: Proper Font Selection by: Maricon Williams In times when you are writing a message in your computer, have you ever asked yourself the following questions: How will I convey my message with the use of my fonts? Do I need
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: The Do's of Banner Designing by: Granny's Mettle Banners are effective media materials that can make or break a company's ad campaign. For web sites, along with the corporate logo, the banner speaks of your message and
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: 20 Ways Posting Unique Articles Online will Bring You Fame and Fortune by: Dr. Lynella Grant You’re Invited... Visualize your article going out like a party invitation The implied message: "If you like this,
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: Help Keep The Computers On Earth Clean And Healthy: Protect Your Techno-Friends From Viruses And ‘Sickness’ by: M6.Net Help keep the computers on Earth clean and healthy: Protect your techno-friends from
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: The Medium and the Message by: Sam Vaknin, Ph.D. A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely
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: Is Your Email Address "Blacklisted?" by: Jim Edwards A lady emailed me yesterday very upset over the fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages. This lack of delivery
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: Faster Browsing Tips by: Pawan Bangar IF WE say that it was mainly because of the Windows operating system that a Computer could become a personal computer it would not be an exaggeration. The revolution is still on.
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: Email Management by: Sharon Housley If you utilize a computer at home or work it is likely that you use email. Email is an electronic message that is sent from one computer to another following a specific protocol (Simple
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: Writing Effective Emails by: Graham Jones Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot
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: A Beginner's Guide to Avoiding Viruses by: Jesse S. Somer “Aaaaaahhhhhh! I’ve been invaded by a virus!†Getting a virus means getting sick and no one in their right mind wants to be ill. Well, now that
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: Spam Filters Explained by: Alan Hearnshaw What do they do? How do they work? Which one is right for me? Spam is a very real problem that many people have to deal with on a daily basis. For those that have decided to
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: So What Makes a Good Spam Filter Anyway? by: Alan Hearnshaw Spam Filters. Most of us know we need one. Some of us know we need a better one, but how many stop to think what actually makes a good spam filter in the first
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: Outlook... Not Just for Email! Using Your Outlook Calendar by: Janet Barclay Microsoft Outlook is one of the most widely used software programs for email, but if you're only using it for email, you're missing out on
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: Email Communication by: Dennis Lim Gartner estimates that half of the 5.5 trillion emails sent in 2001 was business related. Email has already taken over as the businesses’ main communication channel. What most
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: How to Design Posters? by: The Color Printing Moderator Whether you want to create a poster as a piece of artwork, a personalized gift, or as an ad for a small business, there are decisions to make before you begin.
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: Make Gift Wrapping Paper With Kids by: Abigail Beal Making your own wrapping paper is a fun activity that children or adults can do. With some creativity you can create gift wrap that is unique and different – everyone
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: Make Gift Wrap Paper by: Abigail Beal Chances are at the holidays you’ve been tempted to make holiday wrapping paper. But you may have heard too many stories about needing to use potatoes and tempura paint that
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: Message In A Bottle by: Lynda K. Smith This Valentine's Day, create, and give a unique Valentine that they will cherish and remember; a heart felt, "Message In A Bottle". You may have seen them in Gift Stores or Personalized
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: Suggestive Signs Around by: Lala C. Ballatan One of his nurses e-mailed wintermute2_0 a picture which he posted on January 27, 2005 at the site, http://www.the19thfloor.net/archives/2005_01.html. It shows a sign which
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: Sleepover Party Crafts by: Abigail Beal Sleepovers are always so much fun because you get to see all of your friends at once. You get to stay up late and play games. But sometimes sleepover parties are a time for kids
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: Building Brand Awareness Through Tradeshows by: Susan Freidmann Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design,
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: Does Your Brochure Pass the Test ? - Part 2 by: Brett Curry In part one of this article we discussed the importance of the look or appearance of your brochure. The look or image that your brochure conveys is vastly
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: Effective Offline Promotion by: Nowshade Kabir Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number
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: 10 Elements Every Direct Mail Piece Should Have by: Joe Niewierski Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw
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: The 3 Cs of Effective Marketing by: Julie Chance Complicated definitions of marketing abound. However, when you think about what you are trying to achieve through your marketing activities, it is simply changing and
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: Are You Using a Chess or Checkers Small Business Marketing Strategy? by: Jeremy Cohen Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability
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: Blogs: You'll Love The Marketing Potential by: James D. Fisher The Internet revolution is responsible for two of the dumbest names in business. The first is the "Web." Try telling your grandmother what you do for a living
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: Marketing – Like a Game of Chess by: Joy Gendusa Have you started thinking about your Valentines Day Promotion yet? It may sound like a strange question on the day before Thanksgiving but it really isn’t.
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: Are You Giving Your Customers Enough Reasons To Return To Your Business? by: Karin Manning Good customer service just isn't enough anymore in the marketplace in which we live. Times are changing and business owners are
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: Email Marketing Best Practices by: Brandon Milford Permission-based Email Marketing is one of the most powerful ways to build your business. As a business owner you realize the importance of staying in front of your customers
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: Mobile Marketing tips for Small Businesses by: Chris Smith Welcome to the next frontier in marketing – wireless or mobile marketing, also known as m-commerce. Analysts predict that 2005 will be the year that mobile
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: Seven Ways to Warm Your Prospects Using Website Audio by: Tracey Meagher Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichéd sound
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: How to Build a Forum That Doesn't Fall Apart Two Months Later, Part 1 by: Robert Plank If you can get a big enough following from customer lists and newsletters you might want to start your own forum. But I always see
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: Marketing, Lead Generation, and Research: A 3-in-1 Solution. by: Jay Gilmore I Hate Cold Calls Long before I started my business, I realized that I wasn't good at telephone sales and that I would need to generate leads
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: How To Create An Automated Income Producer by: Dan Farrell One of my favorite net marketing tasks is creating a FREE report or e-course and watching it fill with subscribers on an autoresponder. You might not realize
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: Why Mobile SMS Text Marketing not Email Marketing? by: Vijay Shukla Why Mobile SMS Text Marketing not Email Marketing? With over 1.8 billion mobile connections globally, mobile marketing has now become an extremely effective
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: Creating Effective Opt-in E-Mail Campaigns by: Lee Traupel It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers,
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: Play it Again Sam by: Beth Brodovsky The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing
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: 5 Reasons Why Headlines Are Crucial To Your Website’s Success by: Robert Boduch Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline
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: Great Brands Depend on Attention to the Brand Architecture by: Richard Cunningham Do you have the architecture in place to make sure each and every brand contact sends the right message? Thinking in terms of architecture,
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: Image is Everything! by: Janice Byer, CCVA, MVA Marketing is an integral part to any business, especially for a Virtual Assistance who has to rely on a professional and creative image. How you get the word out about your
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: Is Your Marketing Message Holding You Back? by: Charlie Cook Your marketing message is like a key. If you've got the right one, it will help you unlock doors to new business and start the process of converting them to
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: Explaining What You Do in 15 Seconds by: Charlie Cook You're in the elevator and your friend John introduces you to Barbara who is the CEO of one of the companies you'd like to do business with. Barbara asks, "What do
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: How To Rescue Your Graphic Design Project When All Else Fails by: Dali Bahat Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling
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: Developing a Formal Brand Messaging Document by: Richard Cunningham Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers
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: Modern Marketing With Postcards by: Bob Leduc Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information
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: 7 BIG Ideas for Better eMail by: BIG Mike McDaniel More about eMail from BIG Mike McDaniel. 1 Empty your In-Box daily. Don’t use it for storage. Check incoming eMail at least once a day and deal with it. Move unread
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: Real Estate Marketing, Do You Use Direct Mail? by: Barrett Niehus Prospecting for leads is by far the most difficult part of being a Realtor or small business professional. In fact, lead development is by far the most
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: Guerilla Marketing Lesson 2: Why Do People Call Me? by: Barrett Niehus Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did
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: Does your Book Cover Pass the “Ignore†Test? by: Ovi Dogar - The CoversExpert Your book cover is the first impression a potential client has with your book. The book cover design and message will determine
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: 10 Tips to Use Giveaways Effectively by: Susan Friedmann Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look
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: What Is the Most Effective Way to Advertise? by: Charlie Cook Bob from Ottawa wrote to ask, "What is the most effective way to advertise locally at a friendly price. Thinking of postcards..." Bob has an unusual business.
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: Powerful Direct Marketing Numbers by: Larry Brophy Direct Marketing works! Why? It works because it's personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is "conversation
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: Testimonials Convert Prospects Into Buyers by: Bob Leduc Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful
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: Creating Marketing Fireworks by: Charlie Cook If you live in a small town like mine on the Connecticut coast, you will spend the 4th of July watching fireworks, along with everyone else in town. Why is it that people love
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: Does Your Message Pass the Test? by: Claire Cunningham Develop an effective benefit message and you’re well on your way to building your company’s entire marketing program. After all, you need focus to create
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: What A Newsletter Can Do For Your Business by: Claire Cunningham Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different…and that can be discouraging. Developing
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: How to Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process by: Jason Van Orden This article will show you how to cut your printing costs to a penny and have your postcards
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: Sell with KISS, as in "Keep it Simple, Stupid" by: Stan Rosenzweig (From “Smart Marketing – What big companies practice and you should learn about marketing branding and business development†by Stan
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